Senior Digital Marketing Specialist

Wolters Kluwer•Tampa, FL

3d•$71,300 - $124,500•Hybrid

About The Position

TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on paid digital advertising. This hands-on role plans, executes, and optimizes global B2B campaigns to build awareness, generate qualified demand, and contribute to pipeline growth across paid search, paid social, display, retargeting, and account-based advertising platforms such as Google Ads and LinkedIn Ads. The position supports audience and keyword development, collaboration on ad creative and landing pages, campaign testing and monitoring, and practical optimization recommendations within established strategies and budgets. The role works as part of the advertising team under the direction of the advertising lead. Wolters Kluwer TeamMate is a global leader in audit management, assurance, and GRC software, serving customers in over 150 countries. TeamMate solutions support audit, risk, compliance, controls, and GRC teams. This role helps expand TeamMate’s digital reach, engage priority audiences, and support growth across audit, governance, risk, compliance, and information security markets. The position is hybrid from one of the company’s office locations. The preferred candidate will be located in Tampa, Florida, or within the Eastern time zone. Applicants may be required to appear onsite at a Wolters Kluwer office during recruitment. The role is eligible for a bonus. The stated compensation range is based on the primary location, and the actual offer depends on factors including skills, experience, and hiring location.

Requirements

Degree in Marketing, Business, Communications, Analytics, or a related field.
5+ years of hands-on paid digital advertising experience, ideally in B2B software or SaaS.
Demonstrated experience managing Google Ads and LinkedIn advertising campaigns from planning through optimization and reporting.
Strong understanding of paid search, paid social, display, retargeting, audience segmentation, account-based marketing, and full-funnel demand generation.
Forward-thinking approach to exploring, testing, and evaluating emerging advertising platforms and opportunities, such as OpenAI and Reddit, to expand audience reach, drive engagement, and optimize campaign performance.
Experience monitoring media budgets, pacing investment, forecasting performance, and making data-based recommendations.
Working knowledge of conversion tracking, UTMs, pixels, tag management, attribution, and campaign quality assurance.
Ability to analyze complex campaign data and communicate clear, practical recommendations to marketing and business stakeholders.
Strong copywriting and creative judgment, with the ability to improve ad messaging and contribute to effective digital assets.
Excellent project management and organizational skills, including the ability to manage multiple campaigns, deadlines, regions, and stakeholders.
Collaborative team member who can take ownership of assigned work and partner effectively with cross-functional and remote teams.

Nice To Haves

Experience with landing-page optimization, A/B testing, and conversion rate optimization.
Familiarity with privacy-conscious advertising, consent requirements, and regional data protection considerations.
Experience in audit, risk management, information security, compliance, or GRC.

Responsibilities

Support planning, setup, launch, and ongoing optimization of paid digital advertising campaigns across Google Ads, LinkedIn Ads, display, retargeting, and other relevant B2B channels.
Execute campaigns according to advertising strategy, channel plans, budgets, target audiences, and performance goals.
Conduct keyword research and support paid search execution, including campaign structure, ad copy, bidding adjustments, negative keywords, quality score, and search-term optimization.
Build and refine B2B audiences using job function, seniority, industry, company size, geography, account lists, website behavior, and first-party data.
Monitor campaign budgets and pacing, identify issues or opportunities, and recommend adjustments.
Collaborate with content, creative, product marketing, and web teams to develop ad copy, visual assets, offers, and landing-page experiences.
Set up and run A/B tests across audiences, messaging, creative, formats, offers, bidding approaches, and landing pages.
Implement and maintain campaign tracking, including UTMs, conversion actions, pixels, platform events, naming conventions, and pre-launch quality assurance.
Monitor and report paid media performance using metrics including reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline, and return on investment.
Analyze campaign results and provide concise insights and recommendations to improve targeting, creative, conversion, and investment efficiency.
Work with regional marketing teams to execute localized campaigns while following global brand, messaging, tracking, and governance standards.
Support coordination with media partners, agencies, and platform representatives.
Stay current on paid media platform changes, privacy requirements, measurement practices, and emerging B2B advertising opportunities, and share relevant updates with the team.