Senior Digital Marketing Specialist

Pacific Northwest University of Health Sciences•Yakima, WA

1d•Onsite

About The Position

The Senior Digital Marketing Specialist is responsible for the strategy, design, development, maintenance, performance, and continuous improvement of the University’s digital presence. This position serves as the primary owner of PNWU.edu, ensuring that websites and digital marketing channels effectively support University goals, including student recruitment, employee recruitment, philanthropy, event promotion, and public awareness. Work is guided by defined results and established practices, with the Specialist carrying out activities independently and drawing on the Executive Director of Marketing and Communications to resolve problems as they arise. The Senior Digital Marketing Specialist leads website design, accessibility compliance, information architecture, search engine and answer engine optimization (SEO/AEO), digital advertising, analytics, and conversion rate optimization. This role works collaboratively with academic and administrative departments to create engaging, Essential Job Functions: Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences, leading ongoing efforts to improve usability, accessibility, conversion rates, and user experience across all digital platforms. Develops, manages, and optimizes digital advertising campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant channels. Creates assets for digital and print in accordance with University brand standards. Contributes to departmental planning and strategic initiatives and provides backup support for marketing and communications projects as assigned. Performs other related duties as assigned and based on departmental need. Standard Institutional Requirements: Performs job duties in accordance with safety, legal, and regulatory requirements; University policy and procedures; and accepted business practices. Acts with the highest level of professional ethical standards in all aspects of job performance, in accordance with the mission and values of PNWU. Understands and adheres to accreditation standards and expectations specific to the department. This description is a general statement of the major duties and responsibilities performed on a regular and continuous basis, with or without reasonable accommodation. It is not intended to be an exhaustive list of all functions and does not exclude other duties as assigned. Job descriptions are reviewed regularly and may be updated to reflect changing institutional needs.

Requirements

A Bachelor’s Degree in a discipline related to communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field AND 3-4 years of web development experience using WordPress or a similar content management system, with demonstrated knowledge of and skill in web design, including accessibility and best practices, OR An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
Strong web design and UI/UX skills.
Knowledge of web analytics, conversion rate optimization, SEO, web accessibility, and web best practices.
Ability to manage projects, prioritize, and self-direct workflow.
Ability to problem solve by analyzing issues and creating action plans.
Ability to work in a team and flexibility to work with others in a variety of circumstances.
Strong organization, interpersonal, and planning skills.
Strong verbal and written communication skills.
Applicants must be legally authorized to work in the United States at the time of hire and for the duration of their employment with PNWU.
Employment eligibility will be verified in accordance with federal law.

Nice To Haves

Demonstrated experience using web analytics to optimize webpages for organic and paid traffic and conversion rate optimization.
HTML, CSS, and JavaScript knowledge.
Other marketing, communications, or higher education knowledge or experience.

Responsibilities

Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences, leading ongoing efforts to improve usability, accessibility, conversion rates, and user experience across all digital platforms.
Develops, manages, and optimizes digital advertising campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant channels.
Creates assets for digital and print in accordance with University brand standards.
Contributes to departmental planning and strategic initiatives and provides backup support for marketing and communications projects as assigned.
Performs other related duties as assigned and based on departmental need.
Performs job duties in accordance with safety, legal, and regulatory requirements; University policy and procedures; and accepted business practices.
Acts with the highest level of professional ethical standards in all aspects of job performance, in accordance with the mission and values of PNWU.
Understands and adheres to accreditation standards and expectations specific to the department.