Senior Digital Marketing Consultant

First Citizens Bank • Raleigh, NC

3d • Remote

About The Position

This remote role may be hired in several markets across the United States. The Senior Digital Marketing Consultant develops and executes digital marketing strategies aligned with the Bank’s overall marketing strategies for digital channels, including paid search, social media, affiliates, rate tables, email, content, and campaign marketing. The role may develop customized strategies, recommend improvements to existing strategies, develop digital marketing testing and AI strategies, and identify opportunities to increase customer engagement. It consults with business leaders and key stakeholders to create and implement a differentiated marketing approach that enhances the digital user experience in alignment with bank goals and objectives, and mentors less experienced staff.

The position provides consultative expertise on channel strategy and customer acquisition; manages assigned channels, performance metrics, marketing technology, and agencies; analyzes data and advertising campaigns; and researches emerging technologies and market product performance to recommend initiatives that improve operations and profitability with minimal client impact.

Requirements

• Bachelor's degree and 6 years of experience, or a high school diploma or GED/equivalent and 10 years of experience, in Digital, Information Technology, Marketing, or Interaction Design.
• Vendor management skills.
• Content creation skills.
• Ability to build productive relationships.
• Strategic marketing skills.

Responsibilities

• Provide consultative expertise to ensure channel strategy delivers a relevant, competitive client experience and customer acquisition results.
• Assist with the development and implementation of digital marketing products and programs supporting product and customer revenue, retention, and engagement goals across digital media and platforms.
• Manage assigned channels to deliver a relevant, competitive client experience aligned with corporate strategy.
• Collaborate with management on marketing programs supporting product and customer revenue, retention, and engagement goals across digital media and platforms.
• Manage efficient utilization and optimization of the marketing technology stack and applicable artificial intelligence modules.
• Manage agencies, as applicable, to optimize spending and results.
• Review and analyze data to monitor customer engagement and identify effective ways to market products or services using digital technologies.
• Review advertising campaigns and identify ways to improve search engine rankings.
• Manage assigned channel performance metrics to ensure digital marketing capabilities are effective and meet Bank goals and objectives.
• Maintain current knowledge of best practices and changing conditions, shifting priorities accordingly.
• Research emerging technologies and market product performance and recommend initiatives that improve operations and profitability with minimal client impact.
• Develop customized digital marketing strategies, suggest improvements to existing strategies, and develop digital marketing testing and AI strategies as needed.
• Identify opportunities to increase customer engagement and consult with business leaders and key stakeholders on differentiated marketing approaches that enhance the digital user experience.
• Mentor less experienced staff.

Benefits

• The company offers a competitive benefits program; details are available on its benefits website.
• Total compensation for some roles may include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior