Senior Marketing Consultant- Personal Lending

Wells Fargo Bank•Charlotte, NC

1d•Hybrid

About The Position

Wells Fargo is seeking a Senior Marketing Consultant to lead the day-to-day management and optimization of Personal Loans content on WellsFargo.com. The role ensures a seamless customer experience and alignment with business objectives while partnering with line-of-business stakeholders and digital, marketing, product, legal, compliance, and enterprise teams to identify content opportunities, develop customer-facing experiences, and expand the Personal Loans content ecosystem. The consultant manages external agency relationships, including strategy, content development, timelines, and deliverables, and monitors content performance to recommend enhancements based on customer and business insights. The position supports engagement, acquisition, and customer education through a best-in-class digital experience. The role leads and participates in complex, cross-functional marketing initiatives and planning; contributes to marketing analysis involving customer retention, customer profiles, sales, and profitability; evaluates complex business, operational, or technical challenges; and makes decisions informed by applicable policies, procedures, and compliance requirements. It analyzes trends for adherence to legal, compliance, privacy regulations, and policies, and collaborates across enterprise teams, lines of business, vendors, and functions to resolve issues and achieve marketing deliverables. The consultant may lead projects or teams or serve as a peer mentor. The position follows a hybrid schedule of three days in the office and two days remote, from an approved posting location within commuting distance. It is not eligible for visa sponsorship, and relocation assistance is not available. Employees may be eligible for incentive opportunities in addition to base pay.

Requirements

At least 4 years of Marketing, Digital Marketing, or Digital Platforms (such as mobile or social media) experience, or equivalent demonstrated through work experience, training, military experience, or education.
Strong written and verbal communication skills, including the ability to present recommendations and influence senior leaders.
Ability to balance business objectives, customer needs, and risk and compliance requirements within digital channels.

Nice To Haves

At least 4 years of experience driving SEO, including understanding how AI impacts SEO strategies.
Experience managing agencies that produce website content.
Ability to manage content delivery through digital partners.
Ability to manage ongoing maintenance of website content.
At least 4 years of marketing, website management, or digital customer experience experience.
At least 4 years of experience in lending, financial services, banking, or another regulated industry.
At least 4 years of experience with digital marketing fundamentals, including SEO, conversion optimization, content strategy, UX, and customer engagement.
Experience leading cross-functional initiatives involving Marketing, Product, Technology, Compliance, Legal, Risk, and Design teams.
Experience analyzing website performance, customer behavior, and digital metrics using Adobe Analytics, GA4, or similar platforms.
Proven ability to identify opportunities for process improvement and operational efficiency.
Experience managing end-to-end digital content lifecycle processes, including review, implementation, testing, validation, and production launch.
Ability to use customer insights and data to prioritize digital enhancements and influence roadmap development.
Demonstrated success leading website modernization, conversion optimization, personalization, or customer experience initiatives.

Responsibilities

Lead the day-to-day management and optimization of Personal Loans content on WellsFargo.com.
Partner with business, digital, marketing, product, legal, compliance, and enterprise stakeholders to identify content opportunities and develop customer-facing experiences.
Expand the Personal Loans content ecosystem.
Manage external agency relationships, including strategy, content development, timelines, and deliverables.
Monitor content performance and recommend enhancements based on customer and business insights.
Support engagement, acquisition, and education through the digital experience.
Lead and participate in complex, cross-functional initiatives and large-scale marketing planning.
Participate in complex marketing analysis, including customer retention, customer profiles, sales, and profitability.
Review and analyze complex business, operational, or technical challenges involving multiple factors.
Make decisions in complex situations and guide the broader work team to meet deliverables and drive marketing initiatives.
Analyze trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing.
Collaborate across enterprise teams, lines of business, vendors, and functions to resolve issues and achieve marketing deliverables.
May lead projects or teams or serve as a peer mentor.