Lending Marketing Manager

Granite Edvance•Concord, NH

2d•Hybrid

About The Position

Granite Edvance is seeking a results-driven marketer to expand awareness, engagement, and loan application growth for Granite Edvance and EdvestinU. Reporting to the Director of Marketing, this hands-on role manages the development and execution of integrated marketing campaigns, creates content and marketing assets, manages digital and social initiatives, and works with internal teams and external vendors to deliver results. The position is full-time and hybrid, based at the organization's office in Concord, New Hampshire. The role requires availability to work between 8 a.m. and 5 p.m., with flexibility to meet business requirements. The successful candidate will help advance the organization’s mission and values through collaborative work, thoughtful decision-making, professional development, and a focus on customer experience and continuous improvement in a regulated environment.

Requirements

Bachelor's degree in marketing, communications, business, or a related field preferred; an equivalent combination of education, training, and relevant experience may be considered.
Demonstrated ability to execute multichannel marketing campaigns and manage work from planning through launch and reporting.
Strong project-management and organizational skills, including the ability to prioritize competing assignments and meet deadlines.
Exceptional written, verbal, and interpersonal communication skills.
Ability to build partnerships, manage competing priorities, and work effectively independently and as part of cross-functional teams.
Attention to detail, sound judgment, and ability to use data-driven insights to improve performance in a regulated environment.

Nice To Haves

Bachelor's degree in marketing, communications, business, or a related field.
Equivalent education, training, and relevant experience may be considered in place of the preferred degree.

Responsibilities

Identify opportunities to improve campaign processes, workflows, tools, and cross-functional coordination to increase efficiency, consistency, and quality.
Analyze campaign delivery, engagement, conversion, application activity, cost, and return-on-marketing-investment metrics; identify trends, optimize audience response, and recommend data-driven improvements.
Execute integrated campaigns across email, paid media, web, social media, and other channels, from planning and compliance review through launch, optimization, and performance assessment.
Write, edit, and proofread audience-focused marketing content that translates complex product information, benefits, requirements, and disclosures into accurate, consumer-friendly communications for digital and print channels.
Manage the EdvestinU social media strategy and support digital campaigns across social, search, and display channels in partnership with the Communications team.
Manage campaign compliance and legal requirements by submitting materials for review, incorporating revisions with version control, securing final approvals, and building review timelines into campaign plans.
Drive cross-functional campaign planning by gathering stakeholder input and translating business needs into marketing strategies, deliverables, and timelines.
Contribute to an inclusive, collaborative, high-performing team through effective communication, knowledge sharing, and support of team priorities.
Partner across departments to support organizational initiatives, enhance processes, and deliver an exceptional customer experience.