Senior Marketing Analytics Consultant

EXL•United States,

1d•$110,000 - $125,000•Remote

About The Position

We are seeking a highly skilled Senior Consultant to join the Marketing Measurement & Analytics team for a global fintech client. The role focuses on quantifying marketing impact, uncovering customer insights, and shaping data-backed marketing strategies across channels. The consultant analyzes marketing and customer data, develops and maintains Tableau dashboards and reports, and uses SQL to extract, transform, and analyze large datasets. The role works with marketing, product, analytics, and other stakeholders to understand business requirements, translate them into analytical solutions, and deliver clear recommendations to optimize marketing ROI and inform strategic decisions. The position is remote within the US. The base salary range is $110,000 to $125,000 per year, plus an annual bonus. Final compensation depends on factors including skills, experience, pay equity, work location, market conditions, and role scope; compensation in higher-cost zones may exceed the posted range.

Requirements

Bachelor’s degree in a relevant field such as Data Science, Statistics, Marketing Analytics, or Business Analytics.
4–5 years of experience in marketing analytics, data analytics, or related fields.
Strong proficiency in SQL for data extraction and manipulation.
Hands-on experience with Tableau for visualization and reporting.
Solid understanding of marketing measurement concepts, attribution, and performance analytics; B2B marketing experience is preferred.
Excellent communication skills and ability to translate data into compelling narratives.
Demonstrated experience collaborating with stakeholders and influencing decisions.
Strong analytical thinking, problem-solving abilities, and attention to detail.
Ability to work independently, take initiative, and manage multiple priorities.

Nice To Haves

Experience working with fintech, financial services, or digital-first consumer businesses.
Familiarity with marketing attribution models, marketing mix modeling (MMM), or experimentation frameworks.
Experience leading a team.
Exposure to additional BI or data visualization tools.
Experience with GA4 and BigQuery.
Understanding of predictive modeling or statistical analysis techniques.

Responsibilities

Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes.
Work with stakeholders to understand business requirements and provide strategic insights to solve business problems.
Develop and maintain dashboards, visualizations, and performance reports using Tableau.
Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets.
Deliver insights to optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness.
Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments.
Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions.
Provide clear, actionable recommendations to improve marketing ROI and support strategic decision-making.
Ensure data accuracy and consistency through regular validation and quality checks.
Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.