Senior Marketing Analyst

Amplitude•San Francisco, CA

12h

About The Position

The Senior Marketing Analyst will serve as a strategic analytics partner to Amplitude’s Marketing organization, helping leaders understand performance, identify opportunities, and make informed decisions through data. Reporting to the Director of Marketing Operations, this role applies B2B SaaS analytics expertise to marketing planning, performance measurement, and business insights. The analyst works with Marketing, GTM Analytics, Sales Analytics, Customer Success Analytics, and FP&A to connect data across the funnel and turn it into actionable recommendations. The role focuses on improving how Amplitude measures and drives efficient go-to-market growth. It includes analyzing marketing performance and funnel trends; advising Marketing leaders through reporting and recommendations; building and maintaining dashboards and analytical frameworks; leading projects from business question through analysis and action; and improving the data quality, governance, processes, and systems that support marketing reporting and decisions.

Requirements

At least 5 years of experience in marketing analytics, business analytics, GTM analytics, or a related analytical role.
Strong SQL skills and experience working with large, complex datasets.
Experience working with data from multiple systems and translating it into meaningful business insights.
Experience building and maintaining dashboards and reporting in Tableau, CRMA, or equivalent tools.
Strong foundation in analytical and statistical concepts, including hypothesis development, experimentation, data analysis, and translating findings into actionable recommendations.
Experience leveraging AI to drive effective analysis and understanding of the importance of underlying data quality.
Ability to analyze complex data, identify meaningful patterns, and connect insights across multiple sources.
Ability to work with ambiguity and independently turn loosely defined business questions into clear analytical approaches and actionable recommendations.
Ability to communicate complex analytical concepts clearly to technical and non-technical audiences and tailor storytelling to the audience.
Ability to partner cross-functionally and build relationships with stakeholders across Marketing, Sales, Customer Success, Finance, and Analytics.

Nice To Haves

Experience working in B2B SaaS, ideally with an understanding of marketing pipeline, funnel performance, marketing attribution, and ROI.
Experience with Python, R, or similar analytical tools.

Responsibilities

Analyze marketing performance and funnel trends to identify what is working, where performance can improve, and where to adjust strategy or investment.
Develop reporting, analysis, and recommendations to help Marketing leaders evaluate performance, set priorities, and make short- and long-term decisions.
Build and maintain dashboards, reporting, and analytical frameworks that provide visibility into performance, pipeline, productivity, and ROI.
Drive analytical projects end to end: translate ambiguous business questions into analytical approaches, conduct rigorous analysis, communicate findings, and recommend actions.
Partner with Marketing Operations and cross-functional analytics teams to improve data quality, governance, processes, and systems supporting marketing reporting and decision-making.
Work with Marketing, GTM Analytics, Sales Analytics, Customer Success Analytics, and FP&A to connect data across the funnel and provide actionable insights.

Benefits

Medical, dental, and vision insurance, with 100% employer-paid premiums for employees on select plans.
401(k) retirement plan with employer matching of up to 1% of eligible pay each pay period, up to $2,000 annually.
Flexible time off and paid holidays.
Monthly wellness stipends.
Monthly commuter transit and parking stipends.
Quarterly learning and development stipends.
New-hire home office equipment stipend.
12 weeks of paid parental leave.
Carrot fertility, adoption, and surrogacy support.
Back-up child care support.
Mental health and wellness benefits, including no-cost employee access to Modern Health coaching and therapy sessions.
Employee Stock Purchase Program (ESPP).
Mentorship programs, management training, and wellness initiatives.
Charitable giving grant and paid volunteer time off.
Equity and other forms of compensation.