Senior Analyst - Marketing

American Express • New York, NY

13h

About The Position

The Senior Analyst, Marketing will help deliver American Express scam awareness and customer education initiatives, helping customers recognize, avoid, and respond to scams. The role focuses on providing timely, relevant educational messages across customer interactions and integrating scam education into everyday experiences and situations when customers may be at heightened risk of fraud or scams. The position may also contribute to broader customer communication initiatives across the business.

Working with marketing, digital, customer service, and other business teams, the Senior Analyst will execute multichannel campaigns, coordinate content development and delivery, and use performance insights to improve customer engagement and education. The role suits a detail-oriented, collaborative marketer who enjoys putting strategy into action and creating meaningful customer experiences.

Requirements

• Experience in digital marketing, campaign management, customer communications, or a related field.
• Understanding of customer experiences and how to deliver relevant messaging at key points in the customer journey.
• Experience executing communications across digital channels such as email, websites, mobile apps, and text messaging.
• Ability to simplify complex information into clear, concise, actionable customer-facing content.
• Strong attention to detail and commitment to accuracy, consistency, and high-quality execution.
• Ability to collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Comfort using campaign performance data and customer insights to identify optimization opportunities.
• Strong organizational, communication, and project management skills, including the ability to move initiatives from planning through execution.
• Eligibility to work in the United States; American Express will not pursue visa sponsorship for these positions.

Responsibilities

• Execute scam-awareness customer education campaigns across email, websites, mobile app notifications, and SMS.
• Identify opportunities to integrate scam-prevention messaging into customer interactions, including routine account activities and moments of heightened vulnerability.
• Help deliver clear, actionable guidance at critical moments, including when a potential scam may be occurring.
• Coordinate campaign and customer-communication execution with stakeholders across the enterprise.
• Develop customer-friendly content that explains complex scam-prevention topics while maintaining accuracy, consistency, and alignment with business priorities.
• Monitor campaign engagement and effectiveness, identify improvements, and apply insights to future communications.
• Contribute to additional customer communication programs and business priorities as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed