ViiV Healthcare (GSK) Senior Manager, US Enterprise Communications

GSK•Durham, CA

18d•Onsite

About The Position

ViiV Healthcare is seeking a Senior Manager, US Enterprise Communications to plan, develop and deliver integrated internal and external communications that advance business objectives, strengthen corporate and product narratives, and ensure consistent messaging across its US organization. The role is based at ViiV Healthcare’s US headquarters in Durham, North Carolina; relocation support is not available. The Senior Manager develops communications strategies and campaigns aligned with commercial priorities, business objectives and product lifecycles. Working across global, commercial, internal communications, digital, medical, legal and regulatory teams, the role leads product and corporate communications across earned, owned, paid and social channels; manages paid media strategies and external expert and healthcare professional engagement; and develops communications for congresses, scientific milestones, corporate events and community engagements. The position also supports enterprise projects and employee engagement, prepares for emerging issues, oversees agencies and budgets, measures communications effectiveness, and ensures communications comply with applicable regulations, policies, codes of conduct, ethics and values.

Requirements

Bachelor’s degree.
At least 5 years of experience in a pharmaceutical product communications role.
Experience developing, implementing and measuring communications strategies and tactics that support commercial objectives.
Experience with media relations and issues management.

Nice To Haves

Postgraduate degree in communications.
Strong business acumen and understanding of the commercial environment.
Practical understanding of the regulatory environment and its effects on communications for prescription medicines.
Strong understanding of issues management.

Responsibilities

Develop and execute integrated US enterprise communications strategies, campaigns and activations aligned with commercial priorities, business objectives and product lifecycles.
Partner across global, commercial, internal communications, digital, medical, legal and regulatory teams to advance business objectives and maintain consistent messaging.
Lead the development, management and execution of product and corporate campaigns across earned, owned, paid and social channels, including influencer initiatives where appropriate.
Own paid media communications strategies, aligning plans and messaging with brand strategy and ensuring effective promotional-review pull-through.
Manage external expert and healthcare professional engagement, including recruiting, developing, training and maintaining a speaker bench and speakers bureau with relevant teams.
Lead communications strategy and execution for congresses, scientific data milestones and external events, translating complex information into compelling narratives for key audiences.
Plan and deliver communications for corporate events, sponsorships and community engagements, aligning them with enterprise positioning and consistent message pull-through.
Provide communications counsel and execution support for cross-functional teams and enterprise projects, including leadership town halls, field resources and employee engagement initiatives.
Anticipate and prepare for emerging issues, coordinating rapid, appropriate and compliant responses with internal stakeholders.
Oversee agency partners and budgets to deliver high-quality communications plans and materials efficiently and effectively.
Establish measurable objectives, assess communications effectiveness and apply insights to optimize future programs.
Ensure communications comply with applicable regulations, policies, codes of conduct, ethics and values.