Senior Manager, Sports Partnerships & West Coast Marketing

UNIQLO•UQUS SSC LA, LA

5d•$153,000 - $167,000•Hybrid

About The Position

UNIQLO USA is seeking a strategic marketing leader to serve as the primary U.S. lead for the Los Angeles Dodgers partnership while driving key West Coast marketing initiatives. The role works closely with the Global Sports Team, the Dodgers organization, MLB, and U.S. cross-functional teams to maximize the business impact of the partnership and support growth across the West Coast market. The position is based in Torrance, California, with a hybrid schedule of three days per week on-site and two days per week remote. The role leads the long-term strategy and annual planning for the Dodgers partnership, manages its budget, KPIs, and ROI, and oversees activation planning and execution across stores, e-commerce, marketing, PR, social media, and community initiatives. It also leads local marketing for West Coast store openings and develops local events, partnerships, and community activations. The position supports UTme! collaborations and Re.UNIQLO initiatives and works with the CMO and Integrated Store Marketing teams on locally relevant plans.

Requirements

At least 7 years of experience in partnership marketing, sports marketing, retail marketing, or brand marketing.
Proven ability to lead cross-functional projects and external partnerships.
Strong project management, communication, and budget management skills.
Willingness to travel as needed.

Nice To Haves

Experience working with sports organizations, sponsorships, or major brand partnerships.

Responsibilities

Serve as the primary U.S. point of contact for the Dodgers partnership.
Lead long-term partnership strategy and annual planning tied to the Dodgers calendar, including Opening Day, the All-Star Game, Playoffs, and World Series.
Coordinate among Global Sports Marketing, the Dodgers, MLB, and U.S. cross-functional teams.
Manage partnership budget, KPIs, and ROI.
Oversee activation planning and execution across stores, e-commerce, marketing, PR, social media, and community initiatives.
Manage licensing, legal approvals, and MLB compliance requirements.
Ensure flawless execution of gameday and in-store activations.
Lead local marketing strategies for West Coast new store openings.
Develop and execute local events, partnerships, and community activations.
Manage UTme! collaborations and support Re.UNIQLO initiatives.
Partner with the CMO and Integrated Store Marketing teams to deliver locally relevant marketing plans.
Support in-store communications and activations tied to key business priorities, including the Dodgers partnership.