Marketing Manager - Partnerships

Rally House

1d•Onsite

About The Position

The Marketing Manager - Partnerships owns Rally House’s marketing relationships with vendors, leagues, and brand partners. The role manages co-op programs with existing partners and grows revenue through existing and new partnerships. It leads partnerships from opportunity identification and positioning through negotiation, legal contract review, omnichannel campaign execution, and performance reporting. The position also works with accounting to ensure partnerships are billed and paid accurately and on time, and collaborates across buying, ecommerce, creative, stores, legal, accounting, and league marketing teams. This is an on-site position in Lenexa, Kansas.

Requirements

At least 5 years of experience in marketing, partnership marketing, or co-op advertising.
Experience managing external partner relationships or vendor marketing programs.
Proven experience managing budgets, contracts, and marketing performance reporting.
Experience coordinating cross-functional marketing campaigns across multiple channels.
Ability to analyze campaign performance and apply insights to future planning.
Ability to manage complex relationships across multiple external partners.
Cross-functional collaboration experience across marketing, ecommerce, merchandising, and retail teams.
Strong financial management skills, including budgeting, tracking, and reimbursement processes.
Strong negotiation and vendor management capabilities.
Strong organizational and project management skills.
Strong partnership marketing and co-op advertising experience.
Understanding of sports marketing, licensing, or retail partnership ecosystems.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Experience working in retail, sports marketing, licensing, or agency environments preferred.

Responsibilities

Manage day-to-day relationships between Rally House and vendor and league partners.
Lead recurring partner meetings, present upcoming opportunities, and identify ways Rally House and partners can work together.
Serve as the main point of contact for partner communications, approvals, and brand guidelines.
Manage renewals and grow the value of existing partnerships year over year.
Set strategy for co-op programs with vendor and league partners.
Build the annual co-op calendar and align it with merchandising, league, and seasonal priorities.
Assist with campaign execution and ensure contracted partner deliverables are met.
Analyze performance and deliver campaign recaps to partners.
Identify new partners and sponsorship opportunities that generate marketing commitment dollars.
Build and maintain a pipeline of prospective partners with revenue targets.
Develop sell-in decks and a menu of Rally House marketing assets, including email, SMS, social, site placements, and in-store signage.
Manage deals from initial conversation through signed contract.
Negotiate terms and work with legal on contract drafting, review, and redlines.
Track contract terms, deliverables, and deadlines for active partnerships.
Ensure partner campaigns are executed across in-store and digital channels.
Coordinate campaign execution with creative, ecommerce, merchandising, and store teams.
Work with accounting to invoice partners, collect payments, and send payments accurately and on time.
Track partnership revenue and spending against annual goals.
Report on partnership ROI and recommend where to grow, renew, or exit.
Operate a computer, keyboard, mouse, and other standard office equipment; clearly view and read information on a computer screen; and occasionally lift or move items up to 15 pounds.