Senior Manager, Social Publishing

Adelphi Group•Birmingham, MI

1d•$80,000 - $95,000•Hybrid

About The Position

Weber Shandwick is seeking a Senior Manager, Social Publishing to join its team on a major automotive client. The role serves as the main point of contact and communications center for clients, internal teams, and agency partners on content and asset needs, from early ideation through asset strategy, cross-team and platform integration, and delivery. The position manages diverse, fast-paced projects from start to finish. Work includes hands-on project management, direct client interaction, social media consultation, strategic recommendations, strategy monitoring and optimization, junior team management, approval routing, coordination within the broader IAT, and publishing social media content. The role also provides strategic leadership on social media practices, informed by AI, cultural context, trends, conversations, and the intersection of social listening and content creation. The position follows Omnicom’s policy requiring employees to work in the office at least three days per week, to the extent permitted by local law, unless additional in-office days are directed by the agency or manager.

Requirements

Bachelor’s degree (BA or BS) in communications or a related field.
4–6 years of related social media experience.
High-level proficiency with social media platforms and curiosity about emerging platforms.
Willingness to experiment with emerging platforms and techniques and explain their strategic relevance to clients.
Ability to work collaboratively in multidisciplinary teams and run a team, manage timelines, route approvals, anticipate issues, and solve complex problems.
Ability to communicate with client contacts at multiple levels, both in reporting and strategic counsel.
Critical thinking, willingness to ask questions, and effective problem-solving ability.
Deep working knowledge of the social and digital ecosystem.
Hands-on ability to organize projects and manage multifaceted programs.
Understanding of paid media and its role in a holistic social media strategy.
Ability to meet deadlines, manage multiple projects, and work independently in a fast-paced office environment.
Strong time management skills and attention to detail.
Excellent written and verbal communication skills with clients and internal team members at multiple levels.
Strong oral and written communication skills.
Results-oriented and a team player.
Interest in developing knowledge of the automotive industry, its challenges and developments, and their resonance with consumers.
Passion and enthusiasm for the work and its potential impact on a major automotive company.

Nice To Haves

Experience working with luxury automotive clients.

Responsibilities

Lead client communications, with manager supervision, and represent the agency to internal and external stakeholders.
Track account activities and proactively share updates with clients.
Lead status meetings and maintain regular touchpoints across the broader IAT and client teams.
Develop social and digital content strategies aligned with the client’s brand message, voice, objectives, and target audiences.
Provide creative and strategic input on social and digital projects.
Support and brief large, diverse Community Management teams in alignment with strategic objectives.
Work with analysts to interpret analytics and monitoring reports and continually optimize the account.
Monitor social network trends and adapt strategy, content, and work to platform updates and innovations.
Identify business opportunities and develop appropriate solutions.
Lead client discussions when needed and provide strategic points of view.
Provide thought leadership on social media vision and best practices, including AI, cultural context, trends, conversations, social listening, and content creation.
Contribute as needed to community management, content publishing, brainstorms, trend reports, client meetings, and related social media activities.
Manage projects and programs, coordinate teams and timelines, route approvals, anticipate issues, and work toward solutions.
Work with analytics teams to measure campaign ROI and develop insights that inform future recommendations and decisions.