Manager, Social Publishing
About The Position
Weber Shandwick is seeking a Manager, Social Publishing to join its Detroit team and work on an automotive client. The role is suited to someone with a foundation in social media who can adapt to the automotive environment and contribute to client communities. The manager will help manage clients and teams, apply current knowledge of social platform capabilities, best practices, and trends, and identify opportunities for cultural engagement. The position requires attention to detail, adaptability, and the ability to understand how content moves from ideation through publication. The manager will serve as a key point of contact for clients, internal teams, and agency partners on content and asset needs, including asset strategy, coordination across teams and platforms, and delivery. The role also involves hands-on support for social publishing and community management. Although it is not a Project Manager role, the position requires process-management skills to help content go live and to review feedback and determine what questions to raise with clients and internal teams.
Requirements
- BA or BS in communications or a related field.
- 2–4 years of related communications experience.
- Understanding of how to post on social media.
- Ability to learn and use social media publishing tools.
- Ability and desire to work in a fast-paced, entrepreneurial environment; be self-directed and work independently and collaboratively across a diverse organization while also taking direction.
- Interest in developing knowledge of the automotive industry, its challenges and developments, and their relevance to consumers.
- Ability to adapt quickly to change.
- Willingness to learn about the automotive industry and specific audiences, including luxury, truck, and EV audiences.
- Critical thinking, willingness to ask questions, and effective problem-solving skills.
- Exceptional judgment when working with team members, client contacts, and partners.
- Hands-on ability to organize projects and operate multifaceted programs.
- Excellent written and verbal communication skills, including communication with clients and internal team members at multiple levels.
- Strong time-management skills and attention to detail.
- Ability to interact with senior-level clients.
- Willingness to learn, use, and educate others about AI.
- Experience with Microsoft Office, including supporting the development of presentations.
- Familiarity with social media platforms and community management tools, including Meta, TikTok, YouTube, LinkedIn, Reddit, Khoros, and Opal.
Nice To Haves
- Experience with paid social.
Responsibilities
- Track account activity status and proactively share updates with clients.
- Actively participate in client meetings.
- Assist with ongoing tracking of content being routed and shared.
- Work with the community management team on best practices and proactive responses.
- Monitor channels for community management opportunities.
- Identify trends and proactive moments for the brand to participate through community management or content.
- Educate clients on current developments in social media.
- Quality-assure all posts published on social channels.
- Help facilitate assets and keep the paid ecosystem organized.
- Support social publishing and community management.
- Coordinate content and asset needs from ideation through strategy, integration across teams and platforms, and delivery.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
