Senior Manager, Social Media

Rho Nutrition•Miami, FL

22h•$90,000 - $120,000•Remote

About The Position

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards. We are looking for a Senior Manager, Social Media to lead how Rho shows up, connects, and grows across social media. This is a senior, highly visible role for a strategic and creative leader who can set the vision, develop a strong point of view, and turn ideas into high-impact content across platforms. You’ll own Rho’s social ecosystem from strategy through execution, bringing together brand, science, culture, and consumer insight to create content that people want to engage with and share. Working closely with Brand, Creative, Growth, and cross-functional teams, you’ll play a key role in shaping Rho’s presence in culture and building social into a meaningful driver of brand growth.

Requirements

5+ years of experience in social media, content, brand, or digital marketing
3+ years owning social strategy and channel growth at a senior level.
Proven experience building and executing social strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
Proven track record developing social campaigns, content series, and platform-native creative.
Experience leading cross-functional creative projects from concept through execution.
Experience building and managing social communities, including audience engagement and community-driven content.
Experience using social performance data and audience insights to inform strategy and optimize content.
Strong understanding of social trends, creator ecosystems, and platform best practices.
Experience working in a fast-paced, high-growth consumer brand environment.

Nice To Haves

Experience in health, wellness, beauty, nutrition, or other science-driven consumer brands.
Experience with photography, graphic design, or other visual content creation.
Experience translating technical or scientific topics into consumer-facing content.
Experience working with creators, influencers, and UGC programs.
Experience supporting social commerce, paid social, or performance marketing initiatives.
Experience building a social presence from the ground up or scaling a rapidly growing brand.
Experience managing external agencies, freelancers, or creative partners.

Responsibilities

Own the vision, strategy, and growth of Rho’s social channels, including Instagram, TikTok, LinkedIn and emerging platforms.
Set the channel strategy, content pillars, programming, and priorities, and evolve them based on audience behavior, platform dynamics, and business goals.
Establish a culture of testing and optimization, using performance data, trends, and consumer insights to determine what we do next.
Identify and lead opportunities to grow Rho’s reach, engagement, and relevance across social.
Lead the development of Rho’s social content strategy and maintain a strong pipeline of original, platform-native ideas.
Turn Rho’s science, ingredients, and product benefits into scroll-stopping storytelling that is compelling without compromising scientific credibility or oversimplifying the science.
Find the hook, insight, or unexpected angle that turns complex science, consumer questions, and cultural conversations into content people want to watch and share.
Own the use of social and community insights to deepen our understanding of the consumer and shape content strategy.
Turn comments, DMs, reviews, creator feedback, and social conversations into actionable content ideas and opportunities for the brand.
Build a social presence that actively participates in relevant conversations rather than simply broadcasting to an audience.
Serve as the senior owner of social across Rho, partnering with Brand, Creative, Growth, Partnerships, Retail, Events, Product, and CX to connect social to broader company initiatives.
Lead social and content workstreams from strategy through execution, setting priorities, driving timelines, managing stakeholders, and ensuring work gets across the finish line.
Bring a strong point of view, proactively identify opportunities, make decisions, and solve problems with a high degree of autonomy.
Keep leadership informed through clear recommendations, progress updates, and performance insights, while maintaining ownership of the work.
Lead the development and execution of Rho’s social content strategy across channels, ensuring a consistent and differentiated presence.
Direct the social content pipeline from concept through execution, setting priorities and ensuring a high standard of creative quality.
Develop and oversee social-first campaigns, series, and programming that drive brand awareness, engagement, and growth.
Partner with Creative and cross-functional teams to shape and execute social initiatives across product launches, campaigns, partnerships, and key brand moments.
Establish and oversee the approach to social trends, creators, cultural moments, and community engagement, identifying opportunities for Rho to stay relevant and grow its audience.
Own social performance reporting and optimization, translating audience and performance insights into strategic recommendations and action.
Represent the social perspective across the organization, bringing a strong point of view to how Rho shows up, communicates, and connects with its audience.