Senior Manager, Social Media

AAA-The Auto Club Group•Chicago, IL

3d•$101,691 - $140,000•Hybrid

About The Position

The Senior Manager, Social Media leads the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention. This role partners across marketing teams and oversees agency relationships, influencer strategy, community management, and governance for consistent execution across corporate and local channels. It also advances AI-enabled workflows and social media capabilities while translating performance insights into executive recommendations and measurable business results. Please provide links to social media accounts, campaigns, or content initiatives you’ve led, including examples that demonstrate enterprise strategy, community management, influencer execution, integrated marketing campaigns, or measurable business outcomes. Portfolios and case studies highlighting your impact are strongly encouraged.

Requirements

Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
Demonstrated experience defining channel-level strategy across multiple social platforms.
Experience managing and influencing agency partners.
Working knowledge of Sprinklr, including publishing, listening, and reporting.
Understanding of Salesforce Marketing Cloud and lifecycle marketing.
Experience leveraging AI-enabled tools and modern content workflows.
Enterprise social media strategy and channel portfolio management
Social media governance, accreditation, and brand safety standards
AI-enabled content workflows and automation tools
Social listening, sentiment analysis, and performance measurement frameworks
Integrated marketing ecosystems and cross-channel measurement
Strategic and systems thinking across complex organizations
Advanced understanding of social platforms, trends, and audience behavior
Data-informed decision making and insight translation
Cross-functional leadership and executive stakeholder influence
Agency, influencer, and partner management
Clear communication and strategic storytelling

Nice To Haves

Experience building or transforming in-house social media capabilities.
Experience operating in highly regulated or brand-sensitive environments.
Familiarity with emerging platforms and creator economy best practices.
Experience supporting distributed teams, field organizations, or agent networks

Responsibilities

Define and evolve enterprise-wide social media strategy across all channels.
Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
Participate in after-hours social monitoring and escalation management when necessary.
Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
Translate social performance insights into actionable business recommendations and optimization strategies.
Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.
Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.
Oversee social listening platforms, dashboards, analytics, and reporting frameworks.
Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment.
Ensure responsible and effective use of AI and automation technologies across the social ecosystem.
Own enterprise influencer and creator strategy.
Lead the transition of influencer programs in-house.
Establish governance, KPIs, agency standards, and performance evaluation processes.
Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.
Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution.
Lead and influence cross-functional stakeholders across a highly matrixed organization.
Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Benefits

PTO, paid sick leave
Medical plans with multiple coverage options, including HSA eligibility.
Prescription drug coverage.
Dental and vision benefits.
Employee Assistance Program (confidential support services).
Company-paid basic life insurance.
Optional supplemental life insurance and dependent coverage.
Short-term and long-term disability coverage.
Critical illness, accident, and pet insurance options.
401(k) plan to support long-term financial goals. 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax. Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting. Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.
Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment. Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements. Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month.
Paid Holidays: Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules. Part-time employees are eligible for 8 company-paid holidays annually, in addition to 1 mental health day and 2 floating holidays. Holidays vary by business unit schedules.
Paid leave programs, including parental, bereavement, jury duty, and military leave.
Tuition assistance (up to $5,250 annually; 80% covered by ACG).
Professional certification support with 100% reimbursement for eligible programs.
Opportunities for career development and advancement.
Complimentary AAA membership with roadside assistance and travel discounts.
Adoption assistance program.