Senior Social Media Manager

Nutrafol

7d•$120,000 - $130,000•Remote

About The Position

Nutrafol is a growing company focused on helping people achieve their best selves through clinically tested hair wellness products. As pioneers in hair wellness, they address key root causes of hair thinning with a patented blend of natural ingredients, recommended by over 7,500 physicians. Nutrafol is committed to innovation and continuous improvement in hair science. The Senior Social Media Manager will be instrumental in shaping the company's organic social media presence across both @nutrafol and @nutrafolmen. This role involves shared ownership of social strategy, content, community management, and campaign execution, with a primary focus on Nutrafol Men and support for broader business initiatives. The ideal candidate is a strategic thinker, storyteller, creative individual, trend spotter, and community builder with strong social-first copywriting skills and the ability to create culturally relevant, elevated content that drives business impact.

Requirements

5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience
Proven experience developing and executing social-first content strategies across Instagram and TikTok
Exceptional social copywriting and storytelling skills, with the ability to translate brand messaging into engaging, platform-native content
Strong creative instincts and brand judgment, with a demonstrated ability to create content that feels both culturally relevant and premium
Experience leading cross-functional campaigns and partnering with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams
Experience managing creator relationships, content productions, and campaign budgets
Strong understanding of social analytics and the ability to translate performance insights into actionable creative recommendations
Highly organized with exceptional project management skills and the ability to manage multiple priorities in a fast-moving environment
Passion for social media, digital culture, and emerging platform trends, with a curiosity for testing new ideas and formats
Excellent communication, collaboration, and presentation skills

Responsibilities

Execute and evolve the organic social strategy across both brands in partnership with the Director of Social Media.
Serve as the primary social lead for Nutrafol Men while flexing across both brands (@nutrafol and @nutrafolmen) as business needs evolve.
Jointly own the organic social content calendar across @nutrafol and @nutrafolmen from planning through publishing, ensuring content is timely, cohesive, and aligned with business priorities.
Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities.
Translate business priorities into platform-native content plans, original creative concepts, and compelling social storytelling.
Write social-first copy across captions, scripts, hooks, on-screen text, creative briefs, and community responses, simplifying complex scientific and brand messaging into engaging content.
Partner closely with Creative to develop and optimize content from concept through production while jointly managing editorial planning and publishing.
Build authentic communities through thoughtful community management, social listening, and trend monitoring that strengthens brand affinity and informs strategy.
Lead or co-lead the organic social execution for campaigns, partnering cross-functionally with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other stakeholders.
Manage the organic social budget across assigned initiatives while sourcing and overseeing creators, photographers, videographers, and freelance partners from briefing through content delivery.
Identify opportunities to extend campaign storytelling across organic social and maximize the value of creator content across channels.
Monitor channel performance, audience behavior, platform trends, and competitive activity to identify opportunities for growth.
Translate insights into actionable recommendations that improve creative performance, audience engagement, and future campaigns.
Regularly report on KPIs and champion experimentation to keep Nutrafol's social presence best-in-class.