Senior Social Media Manager (NYC)

Born Social•New York, NY

3d•Hybrid

About The Position

We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology. Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognized as one of the best places to work. We're powered by Croud, a leading performance marketing agency. As agencies, we work closely to help brands bring creative and performance together. As a result you’ll benefit from being part of the Croud Group, office and team. We’re looking for a Senior Social Media Manager to take on the responsibility of setting the standard for industry leading social media management across our clients through delivery and output.

Requirements

3-5 years of experience working in social media, agency side
Fascinated by brands, how they market themselves, and use social media to do this.
Naturally curious about the developments of the digital world and excited by its potential.
Able to work both independently and collaboratively on ideation for content across social.
Meticulous about your approach and take real pride in what you deliver and always strive for perfection.
Constantly adapting to the ever growing world of social, and need people who have the mindset of growth as well as the ambition to get there.

Responsibilities

Copywriting: responsible for ensuring copy reflects each brand's TOV and mirrors social-first best practices, either through direct delivery or through leadership of Social Media Managers.
Community Tactics: defining the role of community for getting into culture by identifying reactive and proactive community management opportunities. Ensuring all tactics suggested ladder up to the overall account/campaign strategy.
Content ideation and platform strategy: working with our Strategy, and Creative teams to translate the creative direction into specific best in class, social-first content.
Client Communication: building meaningful relationships with our clients in regular meetings or pitches and establishing their trust in us as social media experts through industry-leading output.
Delivery and Distribution: overseeing and advising on the distribution of all organic content. Using your sophisticated understanding of the platforms to critique the quality of delivery from Social Media Managers.
Creators: owning the translation from strategy to Creator distribution tactics. Identifying key opportunities to partner with Creators and working closely with Social Media Managers to execute effectively.
Reporting: collaborating with Media Planners and Social Media Managers to ensure we are capturing the performance of organic output and drawing insights from the data. Translating these into relevant actions for future content.
Social Media Manager Leadership: responsible for the leadership of Social Media Managers, ensuring they are developing professionally and personally through leadership of weeklies, monthlies and performance reviews. Supporting and contributing to the hiring of new Social Media Managers when required.