Social Media Manager

D.S. & Durga•New York, NY

3d•$90,000 - $100,000•Hybrid

About The Position

D.S. & Durga is seeking a Social Media Manager to lead their social strategy, focusing on translating the sensory experience of fragrance into digital content. This role involves a deep understanding of social media platforms and algorithms, combined with creative storytelling inspired by music, myth, and the mundane. The manager will be responsible for reframing existing assets for Instagram, rebooting their TikTok presence, and exploring future platforms like YouTube. The position requires a blend of strategic vision, hands-on content creation, cross-functional collaboration, and data analysis to build a unique and effective social presence for the brand.

Requirements

A self-starter who is curious by nature and energized by building something from zero.
Creative first, genuinely technical second — platforms and algorithms as craft, not mechanics.
A strong communicator who can bring founders, creatives, and commercial partners onto the same page.
Someone who thinks in sequence — strategizes and builds step by step.
Comfortable being both the strategist and the person who rolls up their sleeves and gets it done.
Plugged into culture, creators, and the wider content ecosystem.
5–7 years of experience in social media strategy, brand content, or digital storytelling within beauty, lifestyle, or luxury consumer brands.
A track record of building social strategies from the ground up.
Strong editorial instincts and copywriting ability — tone, wit, and nuance, on command.
Deep, current understanding of social platforms, algorithms, cultural trends, and creator-driven content ecosystems.
Experience managing creative production — briefing photographers, editors, freelancers, and creators.
Comfortable reading analytics and turning performance data into clear, actionable direction.
High visual literacy and a real appreciation for design, aesthetics, and craft.
Thrives in a fast-paced, founder-led environment with a high creative bar.
Ability to read, analyze, and interpret business, professional, technical, or governmental documents.
Ability to write reports and business correspondence.
Ability to effectively present information and respond to questions.
Ability to add, subtract, multiply, and divide; compute rate, ratio, and percent; and draw and interpret bar graphs.
Ability to solve practical problems and deal with a variety of concrete variables.
Ability to interpret a variety of instructions.
Proficiency in MS Office, Google Suite, Adobe Premiere Pro, Photoshop, Lightroom, CapCut, native Instagram/TikTok/YouTube Shorts editors, scheduling tools (Later, Sprout Social, or Meta Business Suite), platform analytics, Google Analytics, Excel/Google Sheets, Canva or Adobe Express, Figma, Asana or Notion.

Responsibilities

Full ownership of D.S. & Durga's social strategy, including vision and execution.
Build a social strategy in partnership with founders, Art Director, and fractional CMO.
Sequence and build strategy step by step, understanding priorities.
Synthesize the brand's essence into a social context native to each platform.
Develop content based on brand pillars: Character, Fume, Playlist, World Building, Fan Mail, and Merchandise.
Be involved in content production, including shooting, editing, and briefing.
Partner with Influencer & GTM and Commercial teams to build compounding content momentum.
Design for the online-to-offline journey, connecting screen discovery to real-world moments.
Ensure storytelling consistency across Creative, Retail, and PR channels.
Understand platform algorithms and use them to shape content format.
Track performance, identify trends, and translate data into actionable direction for the team.
Conduct experiments, learn, and refine social media tactics.