Sr. Manager, Social Media & PR

Jakks Pacific • Santa Monica, CA

5h • $100,000 - $110,000 • Onsite

About The Position

JAKKS Pacific, Inc. is seeking an experienced, energetic self-starter to join its Consumer Marketing team at the company’s headquarters in Santa Monica, California. This high-impact individual contributor role will set the strategic vision for the company’s social presence, lead earned media and influencer programs, and partner with brand marketing teams to turn product lines into compelling digital narratives.

The role manages social strategy and content across JAKKS Pacific’s product portfolio and channels, with Instagram as the primary platform. It includes developing campaign plans around key seasonal and entertainment moments, overseeing influencer and public relations agency partners, managing community engagement, collaborating with internal teams and external licensing partners, and reporting performance insights to marketing stakeholders.

The position calls for 6–8+ years of relevant experience, strong platform knowledge and copywriting skills, agency-management experience, and the ability to manage multiple projects and tight deadlines. Occasional evening or weekend work may be needed around major launches, events, and live moments.

Requirements

• 6–8+ years of experience in social media management, PR, influencer marketing, or brand communications.
• Deep working knowledge of Instagram, TikTok, YouTube, Meta, and LinkedIn, including trends, algorithm changes, and best practices.
• Strong content calendar and planning skills, including the ability to manage multiple brands, channels, and product portfolios simultaneously.
• Excellent copywriting and editing skills, with strong judgment about brand voice, tone, and humor.
• Proven experience managing PR and influencer agency partners and leading discussions from the brand side.
• Skill with social listening, analytics, and reporting tools such as Sprout Social, Hootsuite, Sprinklr, or similar.
• Strong briefing, outreach, and relationship-building skills with press and creators.
• Proficiency in Microsoft Office and Google Workspace; familiarity with scheduling and project management tools.
• Ability to manage multiple projects and meet tight deadlines, particularly during peak holiday and seasonal periods.
• Comfort working occasional non-traditional hours, including evenings or weekends, around major launches, events, and live moments.

Nice To Haves

• Experience in the toy, entertainment, consumer products, or licensed goods industries.
• Hands-on experience with basic content tools such as Canva or CapCut.

Responsibilities

• Build and manage social strategy and content calendars for the JAKKS Pacific product portfolio and brand channels, expanding to additional channels as the portfolio grows.
• Plan what to post, when, and on which platforms, and write daily brand-safe copy while collaborating with brand marketing teams that provide source assets.
• Identify key retail, entertainment, holiday, seasonal, and Q4 gifting moments and develop comprehensive social and PR plans around them.
• Lead influencer marketing strategy and manage the external influencer agency, including briefing, outreach, contracting coordination, and execution.
• Integrate influencer marketing and user-generated content into organic and paid social plans.
• Lead traditional public relations initiatives, including seasonal gift guides, press releases, corporate communications, and earned product seeding with press; track coverage and follow up.
• Manage day-to-day relationships with outside PR agency partners, including briefs, timelines, deliverables, and budgets.
• Oversee community engagement by responding to comments and direct messages, maintaining a consistent brand voice, and flagging sensitive issues.
• Collaborate with internal marketing, sales, and retail teams and external licensing partners to align social and PR efforts with retail priorities and approval requirements.
• Track social and earned media performance, analyze results, and provide data-driven recommendations and insights to leadership.
• Present regular performance reports and visual dashboards to marketing stakeholders.

Benefits

• Medical, dental, and vision insurance
• Disability insurance
• Life and accident insurance
• Employee assistance program
• 401(k) matching
• Pre-tax spending accounts
• Employee discount programs
• Competitive salary; compensation typically ranges from $100,000 to $110,000 and is commensurate with experience, qualifications, location, and education

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed