PR & Social Media Manager

Baltimore Symphony Orchestra•Baltimore, MD

11d•$55,000 - $65,000

About The Position

The PR & Social Media Manager is a writer, storyteller, and content creator who manages the Baltimore Symphony Orchestra’s social media presence and carries out its earned media plans. As the in-house partner to the BSO’s PR consultant, the Manager identifies stories across the organization, writes press materials, and serves as a key media contact. The role reports to the Vice President, Marketing & Communications and works closely with the Content Manager, Creative team, and marketing colleagues. The Manager develops social media strategies and content plans that support the BSO’s mission and revenue goals; manages the orchestra’s official platforms; coordinates content and approvals with internal departments, musicians, artists, partners, and sponsors; and engages followers and evaluates performance. The position also implements the annual communications plan, coordinates communications with season marketing campaigns, maintains planning calendars and media lists, builds visual content resources, and supports earned media, interviews, media monitoring, and crisis communications. Regular evening and weekend coverage is required at concerts and events at Joseph Meyerhoff Symphony Hall and The Music Center at Strathmore. The Baltimore Symphony Orchestra is an Equal Opportunity Employer.

Requirements

Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
At least four years of experience in public relations, marketing, and social media management.
Excellent writing and storytelling skills, with the ability to adapt writing to different platforms and audiences.
Highly organized and proactive, able to manage multiple priorities and collaborate across departments.
Working knowledge of social media management and analytics tools, including Sprout Social and Google Analytics.
Skilled at capturing photos and short-form video.
Regular evening and weekend work in support of concerts and events.
Applicants must provide a writing sample and examples of social content they have managed.

Nice To Haves

Adobe Creative Cloud, CapCut, Canva, and AI tools.
Live event or ticketing experience.
A strong interest in classical music.

Responsibilities

Develop social media strategies and content plans that advance the BSO’s mission and revenue goals, and manage its Facebook, Instagram, YouTube, TikTok, LinkedIn, and X accounts.
Plan and manage the content calendar, balancing campaigns and series with timely, spontaneous content.
Collaborate on content with departments, the BSO community, partners, sponsors, and the BSYO, OrchKids, and Baltimore Symphony Musicians accounts, including musician-led content and takeovers.
Manage approvals for performance clips and artist content with Artistic Planning and guest-artist representatives in line with the musicians’ agreement.
Engage with followers, foster conversations, grow the BSO’s online community and influencer relationships, and set and enforce social media guidelines.
Report on social media performance, use data to optimize content, and share high-performing organic content with the paid media team.
Capture content at concerts and events, including regular evening and weekend coverage at Joseph Meyerhoff Symphony Hall and The Music Center at Strathmore.
Implement the annual communications plan led by the Vice President, emphasizing Baltimore- and Washington-area media, and coordinate communications with season marketing campaigns across press, social, paid media, and owned channels.
Maintain the communications planning calendar, including quarterly planning with Education, OrchKids, and the BSYO and a forward calendar of anniversaries and milestones.
Work with the Creative Director and Content Manager to build a library of B-roll and press-ready images, and coordinate filming and footage sharing with partner venues, including Strathmore.
Partner with the PR consultant by joining cross-department planning meetings, identifying story opportunities and recommended angles, and supporting long-lead and feature pitching.
Write and route for approval press releases, the monthly media alert, media advisories, calendar listings, fact sheets, and pressroom copy.
Coordinate artist media availability, prepare leadership, board, and staff for interviews, and host media and photographers at concerts.
Maintain the media list and track changes at local and industry outlets.
Oversee media monitoring and clip tracking with the PR consultant and Marketing & Communications Associate, and support crisis communications as needed.