Senior Manager, SEO Marketing| Retail Bank

Capital One • McLean, VA

6d • Hybrid

About The Position

Capital One’s Consumer Bank Marketing team is seeking a Senior Manager to lead the Retail Bank SEO program within Performance Marketing. The program spans AEO/GEO, traditional SEO, content marketing and on-page optimization, technical SEO improvements, and integrated strategy across paid and organic channels. This leader will set the program’s vision, develop its strategy, and lead the team responsible for acquiring customers for Bank products and services through search, consideration, and content marketing. The role combines technical SEO expertise and business acumen to influence product roadmaps and marketing initiatives, while building a center of excellence and developing a high-performing team.

The Senior Manager will own a multi-year SEO roadmap, identify growth opportunities through enterprise-level market and competitive analysis, and develop strategies for the evolving search landscape. The role also integrates SEO with other marketing channels, establishes goals and experimentation practices, and directs a third-party digital marketing agency. As the primary SEO subject matter expert and advisor to senior leaders, this person will build cross-functional relationships, communicate performance and business impact, and embed SEO best practices in digital product development and content initiatives.

This is a hybrid position, subject to Capital One’s policy on required on-site presence at the designated office. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

Requirements

• Bachelor’s degree or military experience.
• At least 7 years of digital marketing experience.
• At least 2 years of people leadership experience.

Nice To Haves

• 8 or more years of SEO marketing experience.
• Master’s degree in Business Administration.

Responsibilities

• Develop and execute a comprehensive, multi-year Retail Bank SEO strategy to increase market share, drive high-quality traffic, and generate new customer accounts.
• Analyze the competitive landscape, total addressable market, and emerging search trends to identify and prioritize growth opportunities.
• Develop approaches to AIO and GEO measurement and implement technical and content strategies for the changing search landscape.
• Integrate SEO with Paid Search, Affiliate Marketing, PR, and other marketing channels to support customer acquisition.
• Define team goals and KPIs aligned with business objectives and establish a testing and experimentation framework.
• Direct a third-party digital marketing agency on objectives and partner with the agency to execute a full-year marketing plan.
• Manage, coach, and develop associates, providing direction, feedback, and support for career growth.
• Build a high-performing team culture rooted in curiosity, data-driven decisions, and results.
• Manage team resources, prioritize workloads, and remove obstacles.
• Serve as the primary SEO subject matter expert and advisor to senior leaders and cross-functional partners across Product, Technology, Analytics, Brand Marketing, Enterprise Strategy, and Corporate Strategy.
• Translate SEO concepts and data into business cases and strategic recommendations for executive audiences.
• Build collaborative relationships to embed SEO best practices in digital product development and content initiatives from the outset.
• Present SEO performance, strategic initiatives, and competitive landscape to senior leadership, articulating the business impact of the team’s work.

Benefits

• Comprehensive health, financial, and other benefits supporting total well-being.
• Performance-based incentive compensation, potentially including cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior