Senior Manager, SEO Marketing| Retail Bank

Capital One • McLean, VA

7d • $161,500 - $202,800 • Hybrid

About The Position

Capital One’s Consumer Bank Marketing team is seeking a Senior Manager to lead its SEO program within Performance Marketing. The program spans AEO/GEO, traditional SEO, content marketing and on-page optimization, technical SEO improvements, and integrated digital strategy across paid and organic channels. The role sets the program’s vision and strategy and leads the team responsible for acquiring customers for Retail Bank products and services through search, consideration, and content marketing.

The Senior Manager will build a center of excellence and serve as Retail Bank’s SEO subject matter expert. This includes combining technical SEO knowledge with business acumen to influence product roadmaps and marketing initiatives, leading and mentoring a high-performing team, and translating search data into strategies that drive business outcomes.

The position is designated hybrid, and the employee is expected to follow Capital One’s hybrid policy for required on-site presence at their designated office. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. The company also describes its benefits offering as comprehensive and competitive, with eligibility varying by employment status and management level.

Requirements

• Bachelor’s degree or military experience.
• At least 7 years of digital marketing experience.
• At least 2 years of people leadership experience.

Nice To Haves

• 8 or more years of SEO marketing experience.
• Master’s degree in Business Administration.

Responsibilities

• Develop and execute a comprehensive, multi-year SEO strategy for Retail Bank to increase market share, drive high-quality traffic, and generate customer accounts.
• Analyze the competitive landscape, total addressable market, and emerging search trends to identify and prioritize growth opportunities.
• Develop and implement strategies for AIO and GEO measurement, technical SEO, and content, and influence initiatives across the enterprise.
• Integrate SEO with Paid Search, Affiliate Marketing, PR, and other marketing channels to support customer acquisition.
• Define team goals and KPIs aligned with business objectives and establish a testing and experimentation framework.
• Direct a third-party digital marketing agency on objectives and partner with the agency to execute a full-year marketing plan.
• Manage, coach, and develop associates, providing direction, feedback, and career-development support.
• Build a high-performing team culture emphasizing curiosity, data-driven decisions, and results.
• Manage team resources, prioritize workloads, and remove obstacles for the team.
• Serve as the SEO subject matter expert and advisor to senior Retail Bank leaders and partners in Product, Technology, Analytics, Brand Marketing, Enterprise, and Corporate Strategy.
• Translate SEO concepts and data into business cases and strategic recommendations for executive audiences.
• Build collaborative relationships across the organization and embed SEO best practices in digital product development and content initiatives.
• Present SEO performance, strategic initiatives, and competitive analysis to senior leadership and explain their business impact.

Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.
• Comprehensive, competitive health, financial, and other benefits supporting total well-being; eligibility varies by employment status and management level.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior