Senior Manager, Revenue Marketing (PubSec)

Abnormal

8d•$160,700 - $231,000

About The Position

Abnormal AI is seeking a Manager of Revenue Marketing to lead its Public Sector field marketing team. The Senior Manager will build and lead Revenue Marketing Managers and partner with Sales and Channel leadership to design and execute strategic marketing programs that drive awareness, generate pipeline, and strengthen partner relationships across federal, state, and local government. The role calls for a strategic leader with strong people-management skills and a track record of coaching marketers toward measurable pipeline outcomes. The Senior Manager will set segment pipeline goals, own the Public Sector field and channel marketing go-to-market strategy, and guide the team in adapting corporate campaigns for public-sector audiences. They will also oversee program budgets, calendars, and timelines; establish performance reporting; guide sales enablement development; and lead a public-sector event strategy. The position is part of a growing company that serves more than 5,000 customers, including over 30% of the Fortune 500, and is expanding its offerings from email security into identity, AI security, and insider threat. Travel of up to 25% is expected. Compensation includes a base salary range of $160,700–$231,000 USD; the role may also be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Requirements

At least 6 years of B2B marketing experience in field, channel, or demand generation roles, including people-management experience.
Demonstrated success building and leading a marketing team that executed programs generating measurable pipeline.
Ability to coach a team on measuring, analyzing, and reporting performance metrics across the funnel.
Strong collaboration and relationship-building skills across Sales and cross-functional leadership.
Self-starter mindset, strong organizational skills, and comfort operating in a fast-paced, scaling environment.
Willingness to travel up to 25%.

Nice To Haves

Experience in cybersecurity or related industries.
Familiarity with public-sector procurement cycles and buying processes across federal, state, and local government.
Experience working with public-sector resellers and alliances, such as Carahsoft, Immix, and DLT.
Ability to coach a team on adapting messaging for specific personas and buyer journeys.
Comfort engaging with AI-driven marketing and sales tools, and fluency in helping a team use AI to improve targeting, messaging, and campaign performance.
Proficiency with Salesforce, Marketo, and business intelligence tools.

Responsibilities

Hire, coach, and develop Revenue Marketing Managers across Federal and SLED, setting clear pipeline goals for each segment and holding the team accountable.
Develop and own the field and channel marketing go-to-market strategy for Public Sector.
Partner with Sales and Channel leadership to create joint pipeline-generation plans and account-based marketing strategies across the team's regions.
Guide the team in localizing corporate campaigns for federal, state, and local audiences.
Oversee program budgets, calendars, and timelines to ensure efficient, on-time delivery.
Establish reporting standards using tools such as Marketo, Salesforce, and Sigma, and coach the team to optimize programs based on performance data.
Guide development of sales enablement materials that align with public-sector goals and support revenue outcomes.
Plan and lead public-sector events, including agency briefings, government-focused industry events, partner-hosted events, and executive roundtables.
Measure sourced and influenced pipeline, channel contribution, and program ROI, and coach the team to optimize based on results.