Senior Manager, Retention Marketing, Ads & DoorDash for Business

DoorDash USA

3d•$159,800 - $235,000

About The Position

The Senior Manager of Retention Marketing for Ads and DoorDash for Business (DDFB) leads a team responsible for customer marketing communications through owned CRM channels, including email, push, SMS, and in-app. The communications educate and inform Advertisers and DDFB customers and provide tools to support their success on DoorDash. For Ads, the role drives awareness and adoption of the Ads & Promotions product suite among SMB, Enterprise, and CPG advertisers. For DDFB, it drives adoption and activation of the DoorDash for Business suite among company administrators and their employees. The role owns retention marketing strategy and translates the vision for Ads and DDFB into near- and longer-term roadmaps. It collaborates with business leaders and cross-functional stakeholders to meet shared goals and advocates for the marketing technology, product, and analytics capabilities needed by the function. The position also leads and develops a high-performing team, including a Manager responsible for DDFB retention strategy, and advances B2B CRM capabilities, personalization, automation, and experimentation. This is an opportunity to build retention marketing programs for new and fast-growing businesses within DoorDash.

Requirements

8+ years of experience in B2B marketing, engagement, or operations.
5+ years managing high-performing teams.
Track record of developing profitable B2B retention marketing programs and exceeding performance and revenue targets.
Strong analytical skills, including the ability to translate large and disparate data sets into hypotheses and an experimentation strategy.
Strong experience with CRM technology, including marketing automation or ESP platforms such as Iterable, Braze, Salesforce Marketing Cloud, or HubSpot.
Experience deploying complex, multichannel programs.
Entrepreneurial spirit and ability to work independently, build strong internal relationships, and reach consensus on initiatives.
Comfort building in new, fast-growing businesses and navigating ambiguity.
Passion for customer experience and delivering incremental value to customers.
Ability to think and perform both tactically and strategically.
Ability to pivot readily and react to real-time data.
Bachelor’s degree.
Experience in B2B2C, SaaS, or advertising products and familiarity with SQL are a plus.
Master’s degree is a plus.

Nice To Haves

Experience in B2B2C, SaaS, or advertising products.
Familiarity with SQL.
Master’s degree.

Responsibilities

Own the full CRM lifecycle strategy for Advertisers and DoorDash for Business customers, including onboarding, activation, product adoption, and churn mitigation, with personalization for each audience.
Define and own priority KPIs; analyze changing Advertiser and DDFB customer dynamics and respond appropriately.
Develop annual and quarterly Ads and DDFB retention marketing plans to maximize incremental gains and meet business targets.
Lead and develop a high-performing team of Retention Marketers across Ads and DDFB, including a Manager who owns DDFB retention strategy.
Ensure retention campaigns launch consistently, quickly, and with high quality.
Improve B2B CRM targeting logic, creative tooling, journey management, and experimentation infrastructure, including leading the transition from Braze/Iterable to DoorDash’s first-party CRM tool.
Partner with MarTech, Engineering, and Analytics to advance personalization and automation and unlock new levers and channels.
Serve as a strategic partner to Ads and DDFB business leads across Ads & Promotions, DoorDash for Business, Product, Strategy & Operations, Marketing, and Sales.
Collaborate with leaders and cross-functional stakeholders to define the vision and roadmaps for Ads and DDFB Retention Marketing and deliver on shared business goals.
Advocate for Ads and DDFB Retention Marketing needs, including Marketing Technology, Product, and Analytics needs.