Associate Manager, B2B Retention Marketing, DoorDash for Business

DoorDash•San Francisco, NY

About The Position

DoorDash for Business provides meal solutions to companies and aims to become a premier benefits partner for executives, employees, and administrators worldwide. The B2B Retention Marketing team builds lasting customer relationships through personalized, scalable, cross-channel experiences that drive retention and engagement. As Associate Manager of Retention Marketing, you will create communications and lifecycle programs that increase adoption and activation of the DoorDash for Business product suite among company administrators and their employees or users. You will collaborate with Product, Engineering, Operations, and Marketing stakeholders, using CRM channels such as email, push notifications, SMS, and in-app messaging to improve business metrics. The role calls for ownership, comfort with ambiguity, and the ability to work in a fast-paced environment. The position includes developing and executing campaign strategies from planning through launch, testing and optimizing communications, coordinating creative and stakeholder reviews, analyzing results, and sharing performance insights. The national U.S. base salary range is $108,800–$160,000, with compensation also including opportunities for equity grants. Salary is localized based on work location and determined by job-related factors. DoorDash offers regular employees a comprehensive benefits package that includes retirement, health, leave, wellness, and other benefits. The company also describes its commitment to diversity, inclusion, and equal opportunity.

Requirements

4–6+ years of overall marketing or growth experience.
3+ years of lifecycle, email, CRM, or retention marketing experience.
Deep familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
Experience executing campaigns across email, push, SMS, and in-app channels.
Strong test-and-learn orientation and analytical skills, including running structured experiments, interpreting results, and using findings to prioritize next steps.
Ability to use data to diagnose funnel breakdowns and translate findings into concrete improvement plans.
Strong cross-functional collaboration skills and ability to align Product, Analytics, and Operations stakeholders around a shared onboarding vision.
High agency and an ownership mindset, with the ability to identify needed changes and drive them.
Strong organization, dependability, and ability to multitask.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience working in B2B or B2B2C.
Familiarity with data visualization platforms such as Sigma or Tableau.

Responsibilities

Develop, test, and implement CRM strategies to improve key business metrics for DoorDash for Business.
Experiment with CRM strategies and tactics to increase conversion and deliver personalized end-user experiences.
Create a strategy and framework for personalizing communications based on administrators’ needs and their users’ benefits.
Execute campaigns end to end, from strategy brief through campaign build, quality assurance, and launch.
Manage cross-functional relationships with Product Marketing, Operations, Product, and other partners to lead channel communications strategy, including testing, iteration, and scaling.
Manage campaign strategy end to end, including driving creative reviews, collaborating with designers and copywriters, identifying target audience segments, and gathering stakeholder feedback.
Analyze campaign results, develop benchmarks, and create and share regular performance reports.
Regularly align with partner teams to share best practices and insights.