Associate Manager, B2B Retention Marketing, DoorDash for Business
About The Position
DoorDash for Business provides meal solutions to companies and aims to become a premier benefits partner for executives, employees, and administrators worldwide. The B2B Retention Marketing team builds lasting audience relationships through personalized, scalable, cross-channel experiences that drive retention and engagement, and serves as a trusted advisor on channel strategy and advocate for customers. As Associate Manager of Retention Marketing, you will create communications and lifecycle programs that increase adoption and activation of the DoorDash for Business product suite among company administrators and their employees or users. You will collaborate with product, engineering, operations, and marketing partners to influence business metrics through CRM channels, including email, push notifications, SMS, and in-app messaging. The role suits someone who thrives in a fast-paced environment, navigates ambiguity, and takes ownership.
Requirements
- 4–6+ years of overall marketing or growth experience, including 3+ years in lifecycle, email, CRM, or retention marketing.
- Deep familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
- Experience executing campaigns across email, push, SMS, and in-app channels.
- Strong test-and-learn orientation and analytical skills, including designing structured experiments, interpreting results, and using findings to prioritize next steps.
- Ability to use data to diagnose funnel problems and develop concrete improvement plans.
- Strong cross-functional collaboration skills and ability to align Product, Analytics, and Operations stakeholders around an onboarding vision.
- High agency and an ownership mindset, with the ability to identify and drive needed changes.
- Familiarity with data visualization platforms such as Sigma or Tableau.
- Strong organization, dependability, and ability to multitask.
- Bachelor’s degree or equivalent experience.
Nice To Haves
- Experience working in B2B or B2B2C.
Responsibilities
- Develop, test, and implement CRM strategies to improve DoorDash for Business business metrics.
- Experiment with CRM strategies and tactics to increase conversion and deliver personalized end-user experiences.
- Create the strategy and framework for personalizing communications to administrators' needs and their users' benefits.
- Execute campaigns end to end, from strategy brief through campaign build, quality assurance, and launch.
- Manage cross-functional relationships with product marketing, operations, and product partners to lead channel communications strategy, testing, iteration, and scaling.
- Manage campaign strategy end to end, including creative reviews, collaboration with designers and copywriters, audience segmentation, and feedback from stakeholders.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports.
- Regularly align with partner teams to share best practices and insights.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- Equity grants
- Wellness expense reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
