Senior Manager, Retail Sales - Dollar General

Coca-Cola • Nashville, TN

11d • $119,000 - $145,800

About The Position

The Senior Manager, Retail Sales – Dollar General manages Coca-Cola’s customer relationship with Dollar General and drives system alignment for joint growth initiatives. The role combines account leadership, customer collaboration, and executional excellence in support of the North America Operating Unit’s commercial priorities. The position represents Coca-Cola’s business to a major retail partner and works across Coca-Cola teams and bottler partners to connect brands with shoppers and deliver growth for both organizations.

The Senior Manager develops and executes joint business plans, aligns stakeholders around customer priorities, and ensures promotions and operational programs are delivered according to timelines, budgets, and resource allocations. The role uses customer knowledge, category analytics, and data-driven selling to influence decisions and pricing and assortment strategies; forecasts performance; manages account budgets; evaluates investment returns; and resolves operational issues. It also identifies innovative approaches to improve the customer relationship, execution, and marketplace impact.

The position is based in Nashville, United States, requires 26%–50% travel, and does not provide relocation. The Coca-Cola Company will not sponsor employment-based visas; applicants must already be authorized to work full-time in the United States without requiring company sponsorship. The stated pay range is $119,000–$145,800, with an annual incentive reference value of 15%.

Requirements

• At least 3 years of experience in key account management, sales, or commercial roles within consumer packaged goods or the beverage industry.
• Experience developing and executing price-package plans and promotional programs for major retail customers.
• Ability to manage complex stakeholder relationships and drive alignment across multiple business systems.
• Strong consultative selling, negotiation, and customer partnership-building skills.
• High data literacy and competence using analytics and insights to influence decisions.
• Excellent communication and presentation skills, including the ability to convey data and business cases clearly and persuasively.
• Effective time management, prioritization, and organizational abilities for fast-paced retail environments.
• Self-motivated and results-oriented, with the ability to balance strategic business planning and day-to-day account execution.
• Currently authorized to work full-time in the United States and not requiring Coca-Cola Company sponsorship to continue working legally in the United States.

Nice To Haves

• Bachelor’s degree in Business, Marketing, or a related field is preferred.

Responsibilities

• Partner with the integrated account team to manage the Coca-Cola business relationship with Dollar General and meet customer expectations and system commitments.
• Develop and execute an annual joint business plan with Dollar General, bottler partners, and cross-functional Coca-Cola teams, setting growth objectives and activation priorities.
• Serve as the customer subject-matter expert within the Coca-Cola system by communicating Dollar General’s strategies, priorities, and needs.
• Align internal and external stakeholders, including bottlers, marketing, finance, and operations, and translate customer objectives into actionable programs.
• Ensure promotions, programs, and operational plans are executed according to timelines, budgets, and resource allocations.
• Lead communication between Dollar General and the Coca-Cola system to promote consistent application of strategies, plans, and programs throughout execution cycles.
• Use insight-driven selling tools and category analytics to influence customer decisions and shape pricing and assortment strategies aligned with shopper behaviors.
• Forecast performance, manage account budgets, and evaluate investment returns.
• Address operational issues by coordinating customer teams and bottlers to maintain service levels and program consistency.
• Champion new ideas and solutions to evolve the customer relationship, optimize efficiency, and enhance marketplace impact.

Benefits

• Access to medical, financial, and/or other benefits, depending on the position.
• Opportunity for personal growth and professional development through cross-functional projects and customer partnerships.
• Data analytics tools, shopper insights, and commercial systems to support decision-making and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior