Customer Team Marketing Senior Manager – Dollar Channel

P&G•Virginia Beach, VA

12d

About The Position

P&G is seeking a Customer Team Marketing Senior Manager to lead marketing for the Dollar Channel cluster across Dollar General, Family Dollar, and Dollar Tree. The role supports household penetration and traffic growth through digital commerce, integrated marketing programs, social commerce, and retail media activations. It combines brand-building fundamentals, shopper and customer insights, and commercial thinking to connect P&G brands with consumers and shoppers throughout the path to purchase. The Senior Manager works closely with Brand, Sales, Media, Analytics & Insights, agency partners, customer partners, and other external partners to translate strategies and insights into effective marketing programs. The role includes developing customer marketing capabilities through external selling, customer engagement, commercial negotiation, and joint value creation. It offers exposure to the intersection of Brand and Sales and opportunities to build expertise in digital commerce, shopper marketing, retail media, and social commerce. Candidates should be prepared to consider relocation opportunities throughout their careers as business needs and development opportunities arise. Immigration sponsorship is not available for this role.

Requirements

At least 2 years of relevant experience.
Strong marketing and brand-building fundamentals.
Ability to translate strategies and insights into effective execution.
Strong collaboration and communication skills.
Ability to work effectively across functions and with multiple stakeholders.
Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans.

Nice To Haves

Experience executing brand advertising.
Experience working with external agency partners.
Experience working with customer retail media networks.
Experience with media analytics.
Experience in Analytics & Insights.

Responsibilities

Develop and deliver marketing strategies and programs to drive P&G household penetration and traffic growth across the Dollar Channel.
Translate consumer, shopper, brand, and customer insights into integrated programs for Dollar Channel shoppers.
Identify opportunities to bring P&G brands together at scale and create value for P&G and retail customers.
Lead digital commerce and shopper marketing activations across the channel.
Develop integrated marketing programs across digital and retail touchpoints to strengthen the shopper experience and drive conversion.
Partner with Brand and Sales teams to execute marketing strategies.
Support development and execution of retail media and social-commerce activations that drive traffic, engagement, and conversion.
Partner with customer retail media networks and internal media teams to align media investments with broader brand and customer strategies.
Use performance and analytics insights to inform plans and improve future executions.
Build relationships with customer partners and help sell in marketing ideas and programs.
Partner with Sales and cross-functional teams to identify joint value-creation opportunities.
Build commercial capabilities through external selling, customer engagement, and commercial negotiation.
Partner with Brand, Sales, Media, Analytics & Insights, agencies, and external partners to deliver integrated programs.
Provide clear direction and briefs to agency partners and ensure execution against agreed strategies.
Navigate multiple stakeholders and priorities while maintaining focus on business and marketing objectives.