Senior Manager, Product Marketing

Verathon • Bothell, WA

11d • Onsite

About The Position

Verathon is seeking a Senior Manager of Product Marketing for its Urology scopes team in Bothell, Washington. Verathon is a global medical device company focused on Airway Management and Urology solutions, including GlideScope video laryngoscopy, BFlex bronchoscopy, BladderScan ultrasound systems, and single-use Urology solutions.

The Senior Manager will lead and execute product planning and product management activities and, in partnership with the Business Unit General Manager, support development and execution of the multi-year product strategy. The role guides global product development initiatives, including market assessments, market models, business cases, and pricing strategies. Working across customers, engineering, finance, sales, product development, manufacturing, marketing, and executive teams, the Senior Manager will identify market needs, define product requirements, optimize the portfolio, and execute product launch plans.

Success in this role includes building and developing a high-performing team, hiring strong talent, and using an AI-first mindset to improve internal efficiency. The role is also accountable for a product roadmap with clear, compelling differentiation and execution of that roadmap in partnership with product development.

Requirements

• Bachelor’s degree in a relevant field.
• At least 10 years of product planning, product management, or relevant experience.
• Ability to financially model a business and make fact-based, quantitative proposals and recommendations.
• Ability to translate data into actionable information and communicate it convincingly.
• Proven ability to work in a matrix environment and influence others.
• Expert-level experience in product development, pricing strategy, and competitive positioning.
• Strong experience in a regulated industry.
• Strong knowledge of clinical applications and hospital economics across global geographies.
• Strong aptitude for leadership and people management.

Nice To Haves

• MBA.
• People management experience.
• Experience in the medical device industry.

Responsibilities

• Serve on the Urology leadership team and advise on product strategy and priorities in support of the business unit strategy.
• Provide input to the multi-year business strategy to support profitable growth.
• Partner with the GM on market segmentation, market size and growth analysis, and market selection.
• Partner with finance and the GM on the business unit market model tracking TAM, SAM, and market share.
• Contribute to product strategy and identify new product opportunities aligned with business unit strategy.
• Develop a product roadmap, including AI-enabled differentiators, in partnership with product development and based on strategic priorities and resources.
• Execute the product roadmap with Product Development, Manufacturing, Sales, and Marketing.
• Support the GM in analyzing strategic business development opportunities.
• Develop understanding of global customer environments through voice-of-the-customer analyses and translate findings into market and user needs and product requirements.
• Develop competitive differentiation, value propositions, pricing, and positioning strategies.
• Ensure successful and efficient marketing campaigns.
• Support marketing material development by communicating value propositions for target segments.
• Develop deep understanding of markets, customers, channels, competitors, technologies, and industry standards to inform market segmentation and analysis.
• Collaborate and align with core project teams on design input requirements for new products.
• Identify gaps in customer and market knowledge and propose data collection methods, including AI tools; lead market research when needed.
• Develop and nurture new KOL relationships.
• Lead, develop, and mentor staff to attract, retain, and motivate a high-performing team.

Benefits

• Annual bonus plan eligibility for full-time employees not on a commission plan, based on company and individual performance.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Basic life insurance.
• Paid holidays.
• Paid time off.
• 401(k) matching plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior