Senior Manager, Product Marketing

Applied Materials • Santa Clara, CA

8d • $171,500 - $236,000 • Onsite

About The Position

The Senior Manager, Product Marketing role focuses on Semiconductor Advanced Packaging, Heterogeneous Integration, Backend Lithography, and related technologies. The position develops and executes business and product marketing strategies to drive market penetration, strengthen product positioning, create sustainable competitive advantages, and grow revenue and market share. It evaluates investment opportunities for new product development aligned with market trends and customer needs, and leads competitive intelligence and market analysis, including Red Team assessments.

The role supports pricing strategy and effective marketing tools and programs, and partners with Engineering, Manufacturing, and Sales to define, develop, and launch products while enhancing existing offerings. It translates market requirements into product and technology roadmaps, maintains an understanding of technical and business environments, and collaborates with field teams and stakeholders to strengthen customer engagement and account partnerships. The manager oversees products across the full lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning, and serves as a subject matter expert on industry trends, emerging technologies, customer requirements, and competitive dynamics in semiconductor advanced packaging.

The position is based in Santa Clara, California, and requires travel 20% of the time. It is a regular, full-time role and is not relocation eligible. The listed salary range is $171,500 to $236,000. Compensation may also include bonus and stock awards, as applicable.

Requirements

• Demonstrated in-depth and/or breadth of expertise in the relevant discipline and broad knowledge of other disciplines within the function.
• Technical knowledge or expertise in wafer or wafer bonder technologies.
• Technical knowledge or expertise in panel PVD or panel etch.
• Knowledge of semiconductor equipment platforms for PVD, Etch, Plating, or Hybrid Bonding.
• Knowledge of OSAT.
• Ability to anticipate business and regulatory issues and recommend product, process, or service improvements.
• Ability to lead complex projects, solve unique problems with broad business impact, and influence stakeholders at senior levels.

Responsibilities

• Develop and execute business and product marketing strategies to drive market penetration, strengthen product positioning, create competitive advantages, grow revenue, and expand market share.
• Evaluate and recommend investment opportunities for new product development aligned with market trends and customer needs.
• Lead competitive intelligence and market analysis for targeted products and product lines, including Red Team assessments to identify risks, opportunities, and differentiation strategies.
• Support pricing strategy development to maintain market leadership, improve profitability, and enable successful product introductions through marketing tools and programs.
• Partner with Engineering, Manufacturing, and Sales to define, develop, and launch new products and enhance existing offerings.
• Translate market requirements into actionable product and technology roadmaps.
• Maintain understanding of technical and business environments to develop and execute strategies that achieve organizational objectives.
• Collaborate with field teams and key stakeholders to maximize customer engagement, strengthen account partnerships, and identify opportunities for business growth and market penetration.
• Manage products throughout the lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning.
• Serve as a subject matter expert on industry trends, emerging technologies, customer requirements, and competitive dynamics in the semiconductor advanced packaging ecosystem.
• Lead projects with notable risk and complexity and develop strategies for project execution.
• Solve unique and complex problems with broad business impact using conceptual and innovative thinking.
• Communicate complex ideas, anticipate potential objections, and persuade stakeholders, often at senior levels, to adopt a different point of view.

Benefits

• Comprehensive benefits package.
• Potential eligibility for bonus compensation and a stock award program, as applicable.
• Programs and support for employee health and wellbeing and personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed