Senior Manager, Product Marketing & Portfolio - Essential Oils

Young Living Essential Oils•Lehi, UT

14d•Onsite

About The Position

The Senior Manager, Product Marketing and Portfolio leads the positioning and lifecycle management of the company’s essential oil product portfolio and contributes to its long-term strategy, ensuring alignment with business objectives and market needs. This role combines product marketing, portfolio strategy, and lifecycle management to drive growth, innovation, and customer engagement. The Senior Manager collaborates cross-functionally with Product Development, Brand, Sales, and Digital teams to define go-to-market strategies, optimize product performance, and strengthen brand positioning in a competitive market. The role is based at the assigned worksite in a professional office environment and routinely uses standard office equipment. Essential oils are worn and/or diffused in the work environment. The regular schedule is Monday through Friday, 8 a.m. to 5 p.m., with an hour lunch. Occasional evening and weekend work may be required, along with attendance at at least one non-convention farm event each year and the annual company convention. Exact hour requirements may be reasonably modified for business needs by the employee’s manager. The role has supervisory responsibilities. Physical demands include close vision, adjusting focus, typing, filing, occasionally lifting office supplies up to 20 pounds, and tolerating the scent of essential oils worn or diffused. Young Living does not provide visa sponsorship; applicants must be currently authorized to work in the United States on a full-time basis.

Requirements

Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
At least 8 years of experience in product marketing, product management, or portfolio strategy.
Working knowledge of essential oils and their applications.
Experience leading cross-functional teams and managing complex product portfolios.
Strong leadership and strategic thinking, with the ability to influence cross-functional teams.
Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.
Understanding of product lifecycle management, market trends, and customer insights.
Excellent communication and storytelling skills to craft compelling product narratives.
Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
Data-driven mindset with strong analytical and problem-solving skills.
Ability to lead, mentor, and develop high-performing teams.
Must be currently authorized to work in the United States on a full-time basis; visa sponsorship is not provided.
Ability to meet the stated physical demands, including tolerating the scent of essential oils worn or diffused.

Nice To Haves

Experience in the MLM industry, wellness, personal care, or consumer goods.
Exposure to global markets, including product strategy for EMEA and APAC regions.
A combination of education and experience may meet the requirements.

Responsibilities

Contribute to the development and execution of product portfolio strategy aligned with corporate goals and market opportunities.
Conduct market analysis, customer segmentation, and competitive research to identify trends and opportunities.
Manage product lifecycle activities, including new product launches, line extensions, discontinuations, and category optimization within assigned product categories.
Develop go-to-market plans, product messaging, and value propositions that differentiate the company’s offerings.
Lead cross-functional teams to support product launches, marketing campaigns, and promotional strategies.
Create product positioning and storytelling to enhance consumer engagement and sales effectiveness.
Partner with Product Development, Brand, and Sales teams to support successful product commercialization.
Work with Digital, Social Media, and Field teams to amplify product messaging and customer adoption.
Manage and mentor direct reports, such as product marketers and portfolio managers, fostering professional growth and high performance.
Define and track key performance indicators to measure product success and optimize marketing strategies.
Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts.
Identify and drive innovation and process improvements to enhance product strategy, customer experience, and business impact.
Attend at least one non-convention farm event each year and the annual company convention.