Senior Manager Portfolio Marketing - UPLIZNA
About The Position
The Senior Manager, Portfolio Marketing will lead portfolio marketing capabilities that connect UPLIZNA customer, field, account, market, performance, and technology insights to practical commercial solutions. The role focuses on AI-enabled commercial capabilities, field and account technology, UPLIZNA portfolio insights and optimization, and governance and adoption. It reports to the Director of Portfolio Strategy and partners with teams across Portfolio Strategy, Key Account Marketing, Sales and field leadership, Health IT, Commercial Data & Analytics, Medical, Compliance, Operations, agencies, and technology vendors to improve marketing effectiveness and scalable field execution. The role leads technology and AI initiatives, translates portfolio inputs into actionable insights and recommendations, establishes adoption and governance practices, and measures capability performance and field impact. It also coordinates matrixed workstreams and manages assigned vendors, statements of work, purchase orders, timelines, operational plans, and innovation spending within its approved remit.
Requirements
- Doctorate degree and 2 years of AI-enabled commercial capabilities, field and account technology experience; or Master’s degree and 4 years; or Bachelor’s degree and 6 years; or Associate’s degree and 10 years; or high school diploma or GED and 12 years of relevant experience.
- Progressive U.S. marketing, portfolio marketing, commercial technology, digital marketing, or HCP marketing experience with a foundation in customer insight, business analysis, and execution.
- Demonstrated experience leading AI, Health IT, CRM, field technology, account marketing, or commercial capability workstreams for a complex brand or portfolio.
- Ability to translate portfolio business needs into use cases, requirements, roadmaps, pilots, adoption plans, and measurable outcomes.
- Ability to synthesize market, customer, field, account, competitive, performance, and financial inputs into clear recommendations.
- Experience influencing Sales, Key Account Marketing, Analytics, Medical, Health IT, Compliance, Operations, agencies, and technology vendors without direct authority.
- Experience managing vendors, SOWs, POs, timelines, budgets, governance processes, and multiple interdependent workstreams.
- Strength in Market Analysis, Business Analysis, Customer Engagement, Stakeholder Management, KPI & Measurement, and Harnessing AI Capabilities at the ownership and decision scope expected for this career level.
- Experience applying data, CRM, digital, and approved AI-enabled tools to improve customer understanding, field execution, content workflows, adoption, measurement, and commercial performance.
Responsibilities
- Lead the UPLIZNA AI innovation roadmap, including prioritized use cases, requirements, pilots, enhancement plans, and recommendations for scaling.
- Lead field and account technology initiatives to improve customer engagement, field effectiveness, workflow efficiency, and commercial decision support.
- Translate portfolio, field, account, market, and performance inputs into AI-enabled insight syntheses, decision briefs, optimization recommendations, and actionable opportunities.
- Own technology-enabled enhancements to tools such as Veeva Suggestions, UPLIZNA field playbooks, digital enablement solutions, and related commercial workflows within the assigned remit.
- Establish adoption, governance, and change-management approaches that support responsible AI use, data quality, compliant execution, human validation, and sustained field utilization.
- Define and track KPIs for technology adoption, capability performance, field impact, insight quality, and optimization; recommend improvements based on performance evidence.
- Lead matrixed workstreams across Marketing, Sales, Key Account Marketing, Analytics, Health IT, Medical, Compliance, Operations, agencies, and technology partners.
- Manage assigned technology vendors, SOWs, POs, timelines, operational plans, and innovation spend; recommend workstream and resource tradeoffs within the approved remit.
Benefits
- Health and welfare plans for staff and eligible dependents
- Retirement and Savings Plan with generous company contributions
- Group medical coverage
- Dental coverage
- Vision coverage
- Life insurance
- Disability insurance
- Flexible spending accounts
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
