Senior Manager Portfolio Marketing - UPLIZNA
About The Position
The Senior Manager, Portfolio Marketing leads portfolio marketing capabilities that connect UPLIZNA customer, field, account, market, performance, and technology insights to practical commercial solutions. The role focuses on AI-enabled commercial capabilities, field and account technology, UPLIZNA portfolio insights and optimization, and governance and adoption. It reports to the Director of Portfolio Strategy and partners with Portfolio Strategy, Key Account Marketing, Sales and field leadership, Health IT, Commercial Data & Analytics, Medical, Compliance, Operations, agencies, and technology vendors to improve marketing effectiveness and scalable field execution. The role leads the UPLIZNA AI innovation roadmap, field and account technology initiatives, insight synthesis, technology-enabled tool enhancements, governance and change management, KPI tracking, and matrixed workstreams. It also manages assigned technology vendors, statements of work, purchase orders, timelines, operational plans, and innovation spend, and recommends workstream and resource tradeoffs within its approved remit. Typical deliverables include a prioritized AI innovation roadmap and commercial use-case backlog; field and account technology requirements and implementation plans; AI-enabled portfolio insight and optimization briefs; digital field enablement and governance materials; and vendor, budget, and resource recommendations.
Requirements
- Doctorate degree and 2 years of AI-enabled commercial capabilities, field and account technology experience; or a master's degree and 4 years; or a bachelor's degree and 6 years; or an associate's degree and 10 years; or a high school diploma or GED and 12 years of relevant experience.
- Strong foundation in customer insight, business analysis, and execution.
- Ability to translate portfolio business needs into clear use cases, requirements, roadmaps, pilots, adoption plans, and measurable outcomes.
- Ability to synthesize market, customer, field, account, competitive, performance, and financial inputs into clear recommendations.
- Ability to influence cross-functional stakeholders without direct authority.
- Experience managing vendors, SOWs, POs, timelines, budgets, governance processes, and multiple interdependent workstreams.
- Strength in market analysis, business analysis, customer engagement, stakeholder management, KPI and measurement, and harnessing AI capabilities.
- Experience applying data, CRM, digital, and approved AI-enabled tools to improve customer understanding, field execution, content workflows, adoption, measurement, and commercial performance.
Nice To Haves
- Progressive US Marketing, portfolio marketing, commercial technology, digital marketing, or HCP marketing experience.
- Demonstrated experience leading AI, Health IT, CRM, field technology, account marketing, or commercial capability workstreams for a complex brand or portfolio.
- Experience translating UPLIZNA or comparable portfolio business needs into use cases, requirements, roadmaps, pilots, adoption plans, and measurable outcomes.
- Experience influencing Sales, Key Account Marketing, Analytics, Medical, Health IT, Compliance, Operations, agencies, and technology vendors without direct authority.
Responsibilities
- Lead the UPLIZNA AI innovation roadmap, translating portfolio priorities into prioritized use cases, requirements, pilots, enhancement plans, and scale recommendations.
- Lead field and account technology initiatives that improve customer engagement, field effectiveness, workflow efficiency, and commercial decision support.
- Translate portfolio, field, account, market, and performance inputs into AI-enabled insight syntheses, decision briefs, optimization recommendations, and actionable opportunities.
- Own technology-enabled enhancements to tools such as Veeva Suggestions, UPLIZNA field playbooks, digital enablement solutions, and related commercial workflows within the assigned remit.
- Establish adoption, governance, and change-management approaches that support responsible AI use, data quality, compliant execution, human validation, and sustained field utilization.
- Define and track KPIs for technology adoption, capability performance, field impact, insight quality, and optimization; recommend improvements based on performance evidence.
- Lead matrixed workstreams across Marketing, Sales, Key Account Marketing, Analytics, Health IT, Medical, Compliance, Operations, agencies, and technology partners.
- Manage assigned technology vendors, SOWs, POs, timelines, operational plans, and innovation spend; recommend workstream and resource tradeoffs within the approved remit.
Benefits
- Comprehensive employee benefits package
- Retirement and Savings Plan with generous company contributions
- Group medical, dental, and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program or, for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
