Portfolio Marketing Manager

Rockwell Automation•Milwaukee, WI

6d•Hybrid

About The Position

Rockwell Automation is seeking a Portfolio Marketing Manager to lead global marketing programs for its Sensing, Safety, & Industrial Components portfolio. The role drives portfolio growth through go-to-market strategy, product launch execution, demand generation, and sales enablement. It partners across Business Units, Sales, Regional Marketing, and Channel teams to bring solutions to market, increase customer adoption, and support business growth. The position reports to the Sr. Manager, Strategic Portfolio Marketing and is hybrid, based at the company’s Milwaukee, Wisconsin headquarters. The successful candidate develops portfolio marketing strategies and leads launch and growth initiatives, aligning teams around commercialization and customer adoption. They identify market opportunities, customer needs, and industry trends; create demand-generation programs and customer- and sales-facing content; and translate technical capabilities into clear messaging consistent with Rockwell Automation brand standards. The role also supports partner engagement, sales training, and readiness programs. Rockwell Automation has more than 28,000 employees and describes itself as a global technology leader helping manufacturers become more productive, sustainable, and agile. The position requires legal authorization to work in the United States; employment visa sponsorship is not available. Travel may be up to 25%. Experience will determine the position level and compensation within this job family.

Requirements

Bachelor's degree or equivalent years of relevant work experience.
Legal authorization to work in the United States; employment visa sponsorship is not available for this job opening.
Ability to travel up to 25%.

Nice To Haves

Five or more years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles.
Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy.
Experience leading cross-functional initiatives across sales, product management, marketing, and channel teams.
Experience developing value propositions, customer messaging, and sales enablement content.
Experience leading product launches, integrated marketing programs, and demand-generation campaigns.
Experience using AI-enabled marketing tools and digital technologies to improve marketing effectiveness.
Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
Experience working in a global organization.
Experience leading product launches and go-to-market programs.

Responsibilities

Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
Lead go-to-market planning and execution for product launches, market expansions, and growth initiatives.
Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
Align cross-functional teams to support successful commercialization and customer adoption.
Identify market opportunities, customer needs, and industry trends to inform strategy.
Develop demand-generation programs and content for target markets and customer segments.
Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
Support partner engagement, sales training, and readiness programs.
Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
Translate technical capabilities into clear, customer-focused messaging aligned with Rockwell Automation brand standards.