Portfolio Marketing Manager
About The Position
Rockwell Automation is seeking a Portfolio Marketing Manager to lead global marketing programs for its Sensing, Safety, & Industrial Components portfolio. The role drives portfolio growth through go-to-market strategy, product launch execution, demand generation, and sales enablement. The manager works across Business Units, Sales, Regional Marketing, and Channel teams to bring solutions to market, increase customer adoption, and support business growth. The position reports to the Sr. Manager, Strategic Portfolio Marketing and is based at Rockwell Automation’s Milwaukee, Wisconsin headquarters under a hybrid work arrangement. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have an out-of-office business obligation. Travel may be up to 25%.
Requirements
- Bachelor's degree or equivalent years of relevant work experience.
- Legal authorization to work in the United States; employment visa sponsorship is not available for this opening.
- Ability to travel up to 25%.
Nice To Haves
- Five or more years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles.
- Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
- Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy.
- Experience leading cross-functional initiatives across sales, product management, marketing, and channel teams.
- Experience developing value propositions, customer messaging, and sales enablement content.
- Experience leading product launches, integrated marketing programs, and demand generation campaigns.
- Experience using AI-enabled marketing tools and digital technologies to improve marketing effectiveness.
- Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
- Experience working in a global organization.
- Experience leading product launches and go-to-market programs.
Responsibilities
- Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
- Lead go-to-market planning and execution for product launches, market expansions, and growth initiatives.
- Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
- Align cross-functional teams to support successful commercialization and customer adoption.
- Identify market opportunities, customer needs, and industry trends to inform strategy.
- Develop demand generation programs and content for target markets and customer segments.
- Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
- Support partner engagement, sales training, and readiness programs.
- Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
- Translate technical capabilities into clear, customer-focused messaging aligned with Rockwell Automation brand standards.
Benefits
- Health insurance, including medical, dental, and vision.
- 401(k).
- Paid time off.
- Parental and caregiver leave.
- Flexible work schedule coordinated with the manager.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
