Portfolio Marketing Lead

Mindlance•Lincolnshire, IL

5h•Hybrid

About The Position

The Portfolio Marketing Lead will work closely with Global Product Marketing in the Asset Visibility Solutions (AVS) team to support the Global Demand Center and Regional Marketing teams in developing and executing go-to-market plans. The role supports strategy, messaging, and creative content creation across portfolios, including hardware and software products. This is a five-month contingent position with a hybrid schedule requiring three days per week in the Lincolnshire, Illinois office: Tuesday, Wednesday, and Thursday.

Requirements

Bachelor’s degree in marketing, Communications, Business, or a related field.
2–5 years of experience in marketing, product marketing, content development, or a related field.
Experience working within a corporation or with corporate clients.
Expertise in developing differentiated go-to-market strategies and compelling product messaging.
Ability to create content plans aligned with the buyer's journey.
Demonstrated success collaborating across cross-functional teams.
Strong project management skills and ability to manage multiple priorities simultaneously.
Exceptional written, verbal, and interpersonal communication skills.

Nice To Haves

B2B marketing experience is strongly preferred.
Proven success bringing products to market for a large B2B organization or agency.

Responsibilities

Develop and execute go-to-market strategies for hardware and software products across Asset Visibility portfolios.
Partner with Portfolio Marketers and Business Units to become the marketing subject matter expert for new products and enhancements to existing offerings.
Support creation of product messaging, value propositions, and content strategies aligned with key use cases and marketing initiatives.
Collaborate with internal teams and external agencies to develop marketing assets and keep projects on schedule and within budget allocation.
Coordinate product launch planning and activation with Global Product Marketing, Regional Marketing, Digital/Web teams, Vertical Marketing teams, and Public Relations, Social, and Communications teams.
Support Portfolio Marketing with maintenance of product pages on the website.
Manage and update product content in internal sales enablement and channel partner portals.
Drive development of product and industry application imagery, partnering with regional and vertical marketing teams and leveraging existing assets where possible.
Manage marketing assets in the company's digital asset management system.
Support other Content Marketing Specialists and business units as needed.
Monitor content performance and ROI metrics to inform future marketing decisions.
Provide regular status updates to the Global Lead, Product Content Strategy, and Senior Director of Global Product Marketing.
Ensure alignment with global product content, product marketing, and brand teams on processes, standards, and brand consistency.