Senior Manager – Product Marketing manager Data and Measurement

Samsung Electronics•New York, NY

1d•$180,000 - $210,000•Onsite

About The Position

Samsung Ads is seeking a highly motivated senior Product Marketing Manager to develop and execute the data and measurement strategy across its advertising products. This B2B-focused role owns go-to-market strategy for Samsung Ads’ measurement, data, and attribution solutions, as well as third-party data and measurement partnerships. The role translates Samsung Ads’ objectives into actionable solutions for sellers and agency teams, collaborating with Business Development, Product, Engineering, Sales, and other go-to-market partners throughout the product development and commercialization lifecycle. As a senior individual contributor, this leader packages product ideas and offerings to support successful, well-tested, monetized, and adopted solutions for B2B clients, agencies, and industry partners. The role reports to the Senior Director of Product Marketing within the Commercialization team. It is based in-office at Samsung Ads in New York City (Midtown West) or Playa Vista, California, with in-office attendance three to four days per week initially, moving to five days per week by the end of the year. Occasional domestic or international travel of up to 15% may be required.

Requirements

At least 8 years of experience leading advertising-related product marketing programs, primarily in media, programmatic, and/or technology-related ad sales.
At least 5 years of experience in advertising data and measurement, including attribution/MMM models and ecosystems, brand and conversion lift, experimentation/incrementality, and first-party data strategies.
Experience leading the full lifecycle of B2B, advertising, or content product marketing, from early-stage Product Manager or Business Development partnership through alpha/beta testing and general availability.
A track record of developing, launching, and deploying new products and accelerating adoption of existing products, especially in CTV, programmatic, sponsorship, or advertising.
Strong cross-functional collaboration skills, particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
Proficiency in data analysis, basic third-party market research, and crafting product arc narratives.
Bachelor’s degree in a related field such as product, marketing, business, or media.

Nice To Haves

Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms such as Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, or Roku.
Familiarity with Samsung Ads products, including programmatic and direct offerings, device capabilities, and Samsung TV+ offerings.
Regular use of data and metrics to understand product adoption, quantify product feedback and performance, and assess commercial impact.
Strong written and verbal communication and persuasive presentation skills.
Strong organization and operational focus.

Responsibilities

Own end-to-end product go-to-market and product marketing for Ads Data and Measurement, from conception through launch, for in-house solutions and third-party partnerships.
Design and execute alpha and beta testing, gather feedback, validate product-market fit, and develop success stories.
Analyze advertiser needs, pain points, demands, and market trends, and translate customer insights into prioritized product and go-to-market strategies.
Package new and existing offerings into clear, value-driven solutions for sales teams and clients; work with Business Development to secure rights, pricing, and related elements.
Develop value propositions and product narratives informed by industry and market intelligence.
Partner with Sales, Product, Engineering, and Insights to create sales-ready turnkey programs, including cases, claims, and benchmarks.
Collaborate with cross-functional teams throughout product development, rollout, adoption, and training, including Product Managers, Business Development, Monetization, FPA, Sales L&D, and PMO.
Provide informed recommendations on offering direction and deployment through regular collaboration with Product Managers, Product Strategy, Marketing, and Sales.
Support product adoption tracking and training in partnership with relevant teams.