Lead, Product Marketing Manager - Measurement

Snap Inc.•Los Angeles, CA

1d•$162,000 - $284,000•Onsite

About The Position

Snap Inc. is a technology company focused on using the camera to improve how people live and communicate. Its products include Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services. The Product Marketing team uses creativity, research, and insights to shape marketing efforts and product roadmaps, and works collaboratively on go-to-market strategies. The Lead Product Marketing Manager - Measurement owns global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement such as Conversion Lift and a secondary focus on signal and third-party measurement solutions. The role shapes product strategy and roadmaps using advertiser feedback, industry trends, and competitive insights; develops positioning, messaging, and thought leadership; and leads global go-to-market strategy and execution in partnership with cross-functional teams.

Requirements

Strong understanding of digital advertising and advertiser measurement needs.
Demonstrated ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment.
Ability to translate complex technical products into clear, differentiated advertiser value.
Proven cross-functional leadership across Product, Engineering, and Sales.
Excellent analytical and communication skills, with self-direction, strong ownership, and sound judgment.
BS/BA degree or equivalent years of experience.
8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles.

Nice To Haves

Product marketing or product strategy experience with advertising products at scale in a technology company.
Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions.
Third-party measurement expertise or thought leadership in the space.

Responsibilities

Own global product marketing strategy for Snap’s measurement solutions, primarily first-party measurement such as Conversion Lift, and secondarily signal and third-party measurement solutions.
Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and differentiation opportunities.
Define positioning, messaging, and thought leadership to strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.