Marketing Measurement Lead

Neilson Financial Services • Pasadena, TX

1d • Remote

About The Position

Neilson Financial Services is hiring a Marketing Measurement Lead to own marketing measurement from the first ad click through to sales. The role is responsible for ensuring results are trustworthy, setting clear standards, maintaining documentation, and building checks that catch problems early. The Lead will work with marketing, engineering, data, and BI teams and will have the freedom to make decisions quickly.

The position is 100% remote-first with flexible working options. Compensation is based on experience, skill set, and business needs. For California, Washington, and New York, the expected compensation range is $215,000 to $245,000.

Requirements

• Senior-level experience with complex systems.
• Hands-on experience with advertising platform conversion tools, including sending sales and offline results back to platforms; this is essential.
• Strong data and reporting skills, including SQL.
• Comfort reading code and working with data pipelines.
• A habit of tracing problems to their source and fixing them permanently.
• Experience managing advertising budgets at scale, ideally $100M or more annually, or equivalent.
• Clear communication with technical and non-technical people.
• Strong hands-on skills; candidates may come from engineering, attribution, ad operations, or technical product backgrounds.

Nice To Haves

• Experience in the US, Canada, Australia, New Zealand, or the UK.
• Insurance or lead-generation experience.
• TikTok or LinkedIn advertising experience.
• Experience with data warehouse or reverse ETL tools.
• Tag management and server-side tagging experience.
• Using AI tools in data work.

Responsibilities

• Own measurement from start to finish.
• Keep data accurate and easy to follow.
• Send the right results to advertising platforms, including sales and offline results.
• Set up checks and alerts so problems are caught quickly.
• Compare platform results with internal records.
• Turn data into clear answers for leaders.
• Work with other teams to set shared goals.
• Set clear standards, maintain documentation, and build checks that catch problems early.

Benefits

• Competitive total compensation package.
• Extensive learning opportunities.
• Medical, dental, and vision coverage.
• LTD, STD, AD&D, and life insurance.
• 401(k) with company match.
• Generous PTO policy.
• Flexible working options.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed