Lead, Product Marketing Manager - Measurement

Snap Inc.•Los Angeles, CA

7d•$162,000 - $284,000•Onsite

About The Position

Snap Inc. is seeking a Lead Product Marketing Manager to own global product marketing strategy for its measurement solutions, primarily first-party measurement such as Conversion Lift, and secondarily signal and third-party measurement solutions. The role shapes measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and differentiation opportunities. It also defines positioning, messaging, and thought leadership to strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness. The position leads global go-to-market strategy and execution, working across Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to support launches, seller readiness, and product adoption. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week.

Requirements

Bachelor of Science/Bachelor of Arts degree or equivalent years of experience.
At least 8 years of experience in product marketing, product strategy, or other relevant digital advertising roles.
Strong understanding of digital advertising and advertiser measurement needs.
Ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and commercial judgment.
Ability to translate complex technical products into clear, differentiated advertiser value.
Cross-functional leadership across Product, Engineering, and Sales.
Excellent analytical and communication skills, with self-direction, ownership, and sound judgment.

Nice To Haves

Product marketing or product strategy experience with advertising products at scale in a technology company.
Hands-on experience with digital advertising measurement, including lift, attribution, incrementality, or signal solutions.
Third-party measurement expertise or thought leadership.

Responsibilities

Own global product marketing strategy for Snap’s measurement solutions, focusing primarily on first-party measurement and secondarily on signal and third-party measurement solutions.
Shape measurement product strategy and roadmaps using advertiser feedback, industry trends, and competitive insights.
Define positioning, messaging, and thought leadership for Snap’s measurement solutions.
Lead global go-to-market strategy and execution, including product launches, seller readiness, and adoption.
Partner with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support.