Lead, Product Marketing Manager - Measurement

Snap•San Francisco, NY

5d•Hybrid

About The Position

Snap Inc. is a technology company whose products include Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services. Its Product Marketing team uses creativity, market research, and insights to shape marketing efforts and product roadmaps, collaborating on go-to-market strategies that demonstrate Snapchat’s role in people’s lives and help businesses grow. The Lead Product Marketing Manager - Measurement will own global product marketing strategy for Snap’s measurement solutions, primarily first-party measurement such as Conversion Lift, and secondarily signal and third-party measurement solutions. The role will shape product strategy and roadmaps using advertiser feedback, industry trends, and competitive insights; develop positioning, messaging, and thought leadership; and lead global go-to-market strategy and execution in partnership with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support. Snap follows a “default together” approach, with team members expected to work in an office 4+ days per week. The position is eligible for equity in the form of RSUs. In the United States, base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $190,000–$284,000 annually; Zone B, $181,000–$270,000 annually; and Zone C, $162,000–$241,000 annually. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the range.

Requirements

BS/BA degree or equivalent years of experience.
8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles.
Strong understanding of digital advertising and advertiser measurement needs.
Ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and commercial judgment.
Ability to translate complex technical products into clear, differentiated advertiser value.
Cross-functional leadership experience across Product, Engineering, and Sales.
Excellent analytical and communication skills, with self-direction, ownership, and sound judgment.

Nice To Haves

Product marketing or product strategy experience with advertising products at scale in a technology company.
Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions.
Third-party measurement expertise or thought leadership in the space.

Responsibilities

Own global product marketing strategy for Snap’s measurement solutions, focusing primarily on first-party measurement and secondarily on signal and third-party measurement solutions.
Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and differentiation opportunities.
Define positioning, messaging, and thought leadership to strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.