Senior Manager, Practice Marketing, Canada

Gallagher•Toronto, ON

10d

About The Position

At Gallagher Benefit Services, you are a trusted partner to organizations navigating important people decisions, helping clients build better workplaces where people feel supported, empowered, and inspired to thrive. This involves shaping benefit strategies, designing wellbeing programs, or advising on workforce challenges to create meaningful change for businesses. Gallagher is a community of bold explorers, trusted experts, and compassionate partners, working side by side to solve problems and shape the future of work, encouraging curiosity, collaboration, and growth for ideas. The company encourages applications even if candidates feel they are close but not an exact match. Through focused and consistent marketing communication of value propositions and positioning for Gallagher’s benefits, HR, and talent management consulting practices, this role will lead marketing strategies that foster business development and cross-solving efforts between all Benefits & HR practices (e.g., Employee Benefits, Retirement, HR & Compensation Consulting, etc.) and other Gallagher divisions. The Senior Manager will work directly with Consulting Practice Leaders, Divisional, and Enterprise Marketing Teams to deliver strategic, data-driven marketing programs that drive sales for these growing practices, acting as a go-to strategic marketer who develops content and targeted campaigns to support lead generation. This role will analyze current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity, and expand and retain existing business.

Requirements

Bilingual in English and French
Bachelor's degree in marketing communications or similar field
7 or more years related experience
Growth marketing and content strategy experience
Excellent, customer-centric oral and written communication skills in English and French, with an emphasis on grammar, copywriting and proofreading
Experience developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases
Experience gathering details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering
Excellent time management and interpersonal skills
Positive personality
Analytical and creative thinker with an impeccable eye for detail and excellent problem solving skills
Highly motivated with a strong work ethic and the ability to operate independently with minimal supervision
Ability to accurately prioritize and productively manage multiple projects to meet deadlines
Ability to work and interact smoothly and effectively across multiple marketing channels and departments in a team-oriented environment

Responsibilities

Drives marketing strategy for designated consulting practice areas or client solutions of the benefits and HR consulting division – including talent management services.
Actively consults with consulting practice leadership as their go-to marketing lead, who leverages market intelligence, persona profiles and engagement data to determine practice thought leadership, sales and marketing strategies that will drive new lead generation, move opportunities through the sales pipeline quickly, and ensure retention of clients.
Coordinates consulting practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), omnichannel promotional plans, supporting collateral development and delivery. Owns project plans, timing and budgeting.
Drives and champions value proposition and positioning for consulting practices, solutions and expertise.
Develops data-based lead generation programs in collaboration with Campaign Management and Marketing Automation teams.
Works with Campaign Management team to consistently review program performance, using data and insights to adjust tactics, improve program performance, target best-suited potential opportunities. Delivers program reporting and engagement data to propel sales follow up. Surface results to key stakeholders and leadership and utilize for annual and ongoing planning.
Supports positioning and marketing of various client solutions and proprietary resources to competitively support Gallagher’s holistic consulting and data-driven approach to benefits and HR.
Partners with in-house creative agency, Marketing Automation, Web and Social Media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed.
Coordinates the approval process with internal and external partners for project deliverables.
Leads strategy and planning for consulting practice tradeshow/conference participation. Partners with Divisional, Regional and Industry Vertical event teams as applicable on execution.

Benefits

Flexible medical & dental coverage to meet your household's needs
Life, Dependent Life and AD & D Insurance options
Retirement savings including RRSP including a company match, TFSA, pension and more
Employee Stock Purchase Plan
Educational expense reimbursement
Employee assistance programs
Discounted gym membership (GoodLife Fitness)
Opportunity for flexible work arrangements
Paid sick days & personal days
Employee education recognition program
Employee referral bonus program