Cision, Senior Product Marketing Manager, Marketing, AMER, Canada
About The Position
Cision is looking for a Senior Product Marketing Manager to help shape how we position, launch, and grow our portfolio of consumer intelligence and distribution solutions. This role sits at the intersection of Product, Sales, Marketing, Customer Success, and Strategy. You’ll be responsible for turning product capabilities into clear, compelling narratives that help customers understand the value of our solutions and help commercial teams win in market. You’ll own go-to-market strategy for key products and launches, develop differentiated messaging and positioning, create high-impact sales enablement, and bring market, customer, and competitive insights back into the business. This is a strategic and hands-on role for someone who can think commercially, write clearly, influence cross-functionally, and move quickly in a fast-changing market.
Requirements
- 5+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms.
- Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging.
- Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives.
- Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement.
- Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact.
Nice To Haves
- Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus
Responsibilities
- Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value
- Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans.
- Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives.
- Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation.
- Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation.
- Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy.
- Develop persona-led messaging for different industries and markets
Benefits
- Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success.
- Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
- Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
- Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
