Manager, Marketing Analytics, TH, Canada

Restaurant Brands International•Toronto, ON

2d•CA$105,000 - CA$125,000•Onsite

About The Position

Reporting to the Senior Manager of Marketing Analytics, this role drives topline sales reporting, planning, and forecasting for Tim Hortons Canada. It focuses on delivering clear, consistent, and executive-ready performance insights that support national and regional business decisions. The role owns recurring sales performance reporting for senior leadership and the wider business, translating sales data into compelling narratives that explain performance drivers, plan variances, and emerging trends. It also leads promotional program evaluations and ad hoc deep dives that inform strategic planning across the business. As part of the sales planning process, the role supports the development and management of forecasts, budgets, and business targets. It also acts as a trusted analytical partner to cross-functional teams, providing performance analysis aligned to key business priorities and planning cycles.

Requirements

University degree Business, Economics, Analytics, or a related field
2–4 years of work experience in Data Analytics, Planning, or a related field
Microsoft Excel, SQL, PowerPoint, Python.
Comfort working with and integrating AI tools into analytical workflows.
Highly skilled in analyzing large datasets, identifying trends, and drawing data-driven conclusions
Naturally curious and self-directed, with a tendency to dig beyond the surface of the data
Strong communication and data storytelling skills, with the ability to present complex findings to senior leadership in a clear and compelling way
Proven ability to deliver consistently in a fast-paced, deadline-driven environment
Highly organized, thorough, and detail-oriented
Ability to manage multiple projects simultaneously in an environment that requires flexibility, adaptability, and comfort with ambiguity
Strong teamwork, interpersonal, and communication skills

Nice To Haves

SAP Business Objects, Sigma, Tableau
QSR, CPG, or Retail experience preferred
A love of coffee, donuts, and all things Canadian!

Responsibilities

Support weekly top-line sales reporting for the business, with findings presented to the leadership team.
Analyze guest behavior, traffic patterns, and broader industry trends to develop comprehensive, data-driven assessments of restaurant performance.
Own topline business forecasting, weekly performance planning, post-program evaluations, and A/B test analyses for specific in-restaurant programs throughout the year.
Partner cross-functionally with internal teams to ensure analytics effectively support broader business objectives.
Contribute to sales planning by supporting forecast development, budget planning, and the management of business targets across the organization.
Conduct ad-hoc analyses to support internal stakeholders, including data extraction, exploratory analysis, and summarizing findings into actionable recommendations.