Marketing Analytics Manager

Crown Equipment Corporation•New Bremen, OH

2d•Onsite

About The Position

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership. This role supports global marketing operations by understanding business processes and generating analytics for various marketing areas (digital, marketing campaigns, eCommerce, etc.), as well as department leadership. The manager will lead a team of marketing analysts who transform and consolidate data into visual formats like dashboards and reports. They will also manage marketing campaign reporting, build and enhance data from multiple sources, and create/test necessary reporting. The position involves recommending new metrics, interpreting analytical findings, managing performance reporting for major marketing programs, and providing expertise on BI reporting tools like Looker Studio. Additionally, the role includes coaching direct reports, staying updated on digital technologies and trends, and making recommendations for the department's analytics strategy.

Requirements

Bachelor’s degree in Marketing, Business Analytics, or Marketing Analytics, along with at least 5 years of related experience
Non-degree considered if 12+ years of related experience along with a high school diploma or GED
Occasional travel (0-5%)
Legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Nice To Haves

Previous experience in marketing or customer analytics.
Microsoft Power BI experience and dashboard reporting.
Experience defining analytical project requirements, performing data driven analysis and developing insights.
Excellent analytical and problem-solving skills along with the ability to handle multiple tasks simultaneously.
Hands on analytical tool skills.
Ability to develop teams and lead people.
Excellent written and verbal communication skills.
Demonstrated analytical and statistical skills, including a detailed working knowledge of business intelligence systems and database tools.
Experience with Excel/spreadsheets for exporting and cleaning raw data to extract desired data points and graphs.
Experience with Google Analytics, Google Looker Studio, Google Tag Manager, Google Business Profile, Power BI, and Amazon Seller Central.
Ability to prioritize projects, work within short time frames, and meet deadlines.

Responsibilities

Support global marketing operations by understanding business processes and generating analytics for various marketing areas (digital, marketing campaigns, eCommerce, etc.), as well as department leadership.
Manage a team of marketing analysts that use tools, methodologies, and processes to transform and consolidate data and metrics into a visual format in the form of dashboards and reports to meet business needs.
Lead marketing campaign reporting efforts to ensure all tracking, tagging and reporting align with project goals.
Build, enhance, and support data and metrics from multiple databases and sources to meet business reporting requirements.
Create, test and maintain reporting necessary to support business requirements.
Recommend and develop new metrics to support the Global Marketing Strategic Plan and overall marketing efforts.
Interpret and effectively communicate the results of analytical findings to technical and non-technical audiences.
Manage analysis and reporting for measuring performance of major marketing programs/campaigns/platforms and conduct campaign post-mortem analyses.
Provide expertise on Business Intelligence (BI) reporting, Looker Studio and other reporting tools and manage the governance and standards of marketing reporting dashboards.
Manage the development of weekly/monthly/quarterly/annual performance reporting for the marketing leadership team.
Responsible for coaching, motivating, mentoring, and developing direct reports to successfully take on additional responsibilities.
Keep up-to-date and informed about digital technologies, eCommerce trends, and analytic tools and technology to make recommendations for enhancements to department’s overall analytics strategy.