Sr. Manager, Marketing Analytics

Vail Resorts • Broomfield, CO

2d • Hybrid

About The Position

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary: Vail Resorts is looking to hire a Senior Manager of Enterprise Pricing and Analytics, specifically focused on analytics driving cross-functional, enterprise insights. As the Senior Manager of Enterprise Pricing and Analytics you will own the analysis, insights, and strategy for key initiatives and special projects across Vail Resorts, as well as enterprise pricing strategy. As part of the Enterprise Analytics organization, you will bring a strategic product and pricing lens to all facets of the business, generating insights and unlocking value. This individual should have a proven track record as a high potential talent demonstrating a well-rounded toolkit, including leadership, drive, business acumen, strategic thinking, and technical analytics skills. This is a highly visible analytical role in which cross-functional relationship building and stakeholder management will be a key component of success. Additionally, this position requires the ability to navigate complex data problem-solving, then provide strategic insights with actionable recommendations in a concise and persuasive manner to cross-functional stakeholders. Strong presentation skills and an aptitude for distilling large amounts of data into a meaningful story are critical, and the role requires the individual to balance a service-driven approach to support with an honest and independent assessment of business impact.

Why this role is special: Vail Resorts is at the forefront of the Travel and Tourism industry – redefining the ski industry in the 21st century Leveraging analytics is a core pillar of Vail Resorts’ strategy moving forward – a critical driver of our success leading to a strong willingness to invest We are a data-driven business with a proprietary guest database unmatched by any other company in the industry – a great foundation for building out advanced analytics The opportunity to take our capabilities to the next level – driving key guest insights, supporting our analytical capability development, and having significant impact on the business Direct exposure to leaders of the business – a unique opportunity to team with our business leadership to reimagine analytics Free skiing / riding for you and your dependents – free Epic passes, discounted lodging and retail

DEPARTMENT PURPOSE
The Enterprise Analytics (EA) team’s purpose is to empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise. We have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results. We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition. The EA team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.

Requirements

• Bachelor’s degree in Business, Economics, Statistics, Math, Analytics, or a related field
• Very strong quantitative and analytic skills with demonstrated success in analytical or financial roles
• Proven experience communicating actionable recommendations and insights based upon data-driven insights to business stakeholders.
• 4-5 years previous experience in pricing, consulting, analytics, data science, investment banking, FP&A, or a similar field.
• Demonstrated strength in written and verbal communication, adjusting message to audience.
• Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization.
• Strong project management skills are essential.
• Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization.
• Demonstrated success working with large data sets
• Advanced skills with MS Office (Excel, PowerPoint)

Nice To Haves

• Masters or MBA in Finance, Economics, Engineering, Mathematics, or Business, with a focus on quantitative analysis.
• Experience with analytic tools/software such as Tableau, Alteryx, and similar programs; experience with data processing (SQL) also a plus.
• Previous work experience within an entrepreneurial environment including creation, ownership, and follow through of a multi-year project.

Responsibilities

• Own, manage and drive pricing strategies that support key business objectives across Paid Lift, Season Pass, Ski and Ride School, Ancillary and more. This includes designing and implementing pricing tests to assess revenue opportunities, track performance, and recommend long term actions based on results.
• Develop pricing strategies that can be utilized across the business, ensuring an Enterprise minded approach.
• Partner with stakeholders in Finance, Marketing, and Resorts to produce revenue forecasts.
• Manage the creation, development, and distribution of standardized reporting related to pricing, including price/mix analysis, benchmarking, portfolio analysis, profitability, macroeconomic trends and competitive intelligence.
• Communicate conclusions, implications, and recommendations of analyses in a clear, concise fashion; advise and influence cross-functional stakeholders to drive more effective marketing strategies and decisions.
• Prioritize projects to balance the support of broad initiatives, recurrent reporting and proactive analysis with the direct requests of the marketing team.
• Evaluate the potential impact of analysis and effectively manage timeline communication and expectations.
• Continuously develop professionally and operationally, refining research methodologies, tools, and processes to improve the accuracy, efficiency, and relevance of insights delivered.
• Work closely with various teams to align research outcomes with strategic initiatives.
• Proactively update manager regarding own work, be willing to receive and provide team feedback, and demonstrate ability to review and enhance the work of others.

Benefits

• Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager