Marketing Performance Analytics Sr Specialist

3M•Maplewood, MN

1d•$124,127 - $151,710•Onsite

About The Position

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. As a Marketing Performance Analytics Sr Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders. Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks Understanding of digital marketing data flows across platforms and channels Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting in a private, public, government or military environment
Five (5) years of experience working with data to generate insights, recommendations, dashboards and business performance reporting
Five (5) years of experience with Power BI
Advanced English

Nice To Haves

Bachelor’s degree or higher in marketing, business, analytics, data science, or a related discipline
Experience in performance measurement or insight generation in a private, public, government, or military environment
Experience with DAX and SQL
Exposure to Adobe Analytics, CDP, and broader enterprise data environments
Understanding of digital marketing data flows across platforms and channels
Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation.
Proven ability to translate business requirements into analytical solutions
Strong problem-solving skills, with the ability to turn data into actionable business recommendations
Strong project management, communication, and stakeholder engagement skills
Experience in data management, including validation, cleansing, and governance
Experience working with large, complex datasets across multiple business functions
Exposure to AI-enabled analytics and insight generation approaches
Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS

Responsibilities

Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams
Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making
Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities
Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions
Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks
Understanding of digital marketing data flows across platforms and channels
Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.