Field Marketing Manager, Canada & LATAM

Varonis•Toronto, ON

2d•Remote

About The Position

Varonis is seeking a strategic, results-driven Field Marketing Manager to lead regional marketing efforts across Canada and LATAM. This role is built for an experienced B2B technology marketer who understands how to align marketing programs with sales priorities to drive measurable growth. You will partner closely with regional sales leadership and cross-functional marketing teams to build and execute a regional go-to-market strategy that translates global initiatives into high-impact, in-region programs. This role plays a critical part in how Varonis differentiates in the market and accelerates pipeline and revenue across diverse and high-growth regions. Success in this role is defined by pipeline contribution, ROI, and the ability to turn strategy into execution that drives results.

Requirements

5+ years of experience in field, regional, or integrated marketing within B2B technology
Proven success developing and executing programs that drive measurable pipeline and revenue impact
Strong understanding of demand generation, account-based marketing, and event strategy
Experience working closely with enterprise sales teams and aligning marketing to revenue goals
Comfortable operating autonomously in a fast-paced environment with the ability to manage multiple initiatives simultaneously
Excellent communication, collaboration, and stakeholder management skills

Nice To Haves

Experience supporting Canada and/or LATAM regions
Spanish, Portuguese, or French language skills are a plus
Experience with partner marketing and budget management
Familiarity with marketing automation and CRM platforms (e.g., Salesforce)
Strong analytical mindset with a focus on ROI and performance metrics
Valid passport and ability to travel to be onsite for events and team meetings

Responsibilities

Develop and execute integrated regional GTM plans aligned to corporate marketing priorities, partner initiatives, and regional sales goals
Translate global campaigns into localized, high-impact programs tailored to Canada and LATAM markets
Identify regional trends, whitespace, and growth opportunities through ongoing market research and competitive analysis
Serve as the primary marketing partner to regional Sales Directors and AVPs
Align marketing programs to territory plans and sales priorities across all stages of the funnel
Participate in sales planning, enablement, and regular syncs to ensure proactive alignment and shared accountability
Build and execute joint marketing programs with strategic partners and resellers
Align partner activities to pipeline goals and regional priorities
Manage and optimize MDF and partner co-investment to maximize ROI
Own end-to-end execution of regional marketing initiatives, including events, executive programs and ABM plays
Manage all aspects of program delivery including timelines, stakeholders, budgets, and logistics
Ensure seamless coordination across product marketing, demand gen, creative, and operations teams if needed
Track and analyze program performance, pipeline contribution, and ROI across all initiatives
Lead monthly regional performance reviews with sales and marketing stakeholders
Present results, insights, and recommendations in QBRs to senior leadership
Act as project manager for regional marketing programs, ensuring strong execution, visibility, and accountability
Establish feedback loops through post-campaign debriefs to continuously improve performance
Optimize marketing processes, tools, and workflows to increase efficiency and impact