Senior Manager, PMO

REI (Recreational Equipment Inc.)•Seattle, WA

About The Position

REI Co-op is seeking a Senior Manager to lead campaign and program delivery. The role guides a team of project managers and turns long-term plans into clear, near-term work. The team delivers large campaigns across stores, digital channels, media, and partner programs, with a focus on working faster, improving quality, and creating useful and relevant customer experiences. The Senior Manager works with Marketing, Merchandising, Visual Merchandising, Creative, Production, Media, Operations, Technology, agencies, and vendors. The role also guides vendor-funded marketing, tailored customer outreach, and new ways to produce campaign work. It is suited to a people leader who can make complex work clear, guide change, and apply data and technology practically. The role sets direction and operating practices for the Campaigns and Programs team; leads and develops project managers; oversees campaign portfolios and business results; improves operating processes and production models; and evaluates and expands AI-enabled tools, automation, and marketing technology. It translates future plans into implementation steps, milestones, training, and measures, and supports teams as they adopt new tools and methods.

Requirements

At least 7 years of experience in integrated marketing, campaign operations, marketing operations, retail media, vendor marketing, production operations, or a related field.
At least 7 years of experience leading project managers who use methods such as waterfall and agile.
At least 7 years of experience building and launching data-informed operating models that improve business agility and results.
Experience with tailored, audience-based, sponsored, partner-funded, or vendor marketing across several channels.
Experience using AI, automation, or workflow tools to reduce manual work, improve quality, shorten cycle time, or increase capacity.
Experience with marketing platforms, data links, and launch tradeoffs.
Skill with Workfront or Smartsheet for portfolio and project planning, tracking, and reports.
Advanced skill in Excel, Visio, and PowerPoint.
Ability to solve problems, manage risk, and build trusted connections across business, creative, and technical teams.

Responsibilities

Set a clear vision and operating approach for the Campaigns and Programs team, translating REI goals into team plans, roles, and measures of success.
Track campaign work, team capacity, delivery quality, risks, and results; use trends and feedback to improve plans and remove barriers.
Build trust across teams through clear updates, sound decisions, follow-through, issue resolution, and transparent tradeoffs; encourage shared ownership of results.
Lead, coach, and develop project managers by setting goals, giving feedback, supporting career growth, and planning future staffing needs.
Build an inclusive team culture that welcomes questions and different views, encourages experimentation and learning, and supports people in doing their best work.
Guide the team through change with care and clarity, building skills in problem-solving, collaboration, judgment, and leadership amid uncertainty.
Guide campaigns from intake and planning through launch, review, and learning, aligning business goals, customer needs, creative work, channel plans, store delivery, and success measures.
Lead vendor-funded, co-op, sponsored, and retail media programs while balancing customer experience, vendor goals, revenue needs, team capacity, and quality.
Work with Marketing Operations and department leaders to set priorities and use team capacity effectively.
Track speed, quality, rework, output, partner experience, revenue, and customer results.
Design and improve work steps, decision rules, service models, and planning methods, establishing clear standards that accommodate different campaign needs.
Build a production model for repeat, template-based, high-volume, and lower-complexity work, including service levels, entry rules, roles, review steps, lead times, and urgent-issue paths.
Reduce repeat work and manual steps, improving speed, quality, resource use, and delivery across Marketing through flexible plans and test-and-learn methods.
Develop working knowledge of campaign systems, tools, and data links, and use it to solve problems, set priorities, and improve delivery.
Review, test, launch, and expand AI-enabled tools, automation, and marketing technology that can reduce manual work, improve decisions, shorten cycle time, or add capacity.
Translate future plans into steps, milestones, training, and measures; support adoption of new tools and work methods through practice, feedback, and support.