About The Position
As Portage CyberTech continues to scale its digital presence and demand generation capabilities, we are seeking a Senior Manager, Performance Marketing & Analytics to lead the evolution of our digital marketing operations, performance strategy, and marketing analytics capabilities. This role is responsible for driving measurable pipeline growth through data-driven digital advertising, conversion optimization, reporting intelligence, and lead lifecycle optimization. You will own the strategy and execution of paid digital campaigns, marketing analytics infrastructure, CRM process optimization, and website conversion improvements across the organization. This position requires a highly analytical and execution-oriented leader who can bridge marketing strategy, performance data, user experience, and revenue operations to continuously improve marketing efficiency and business outcomes. You will work closely with Marketing, Sales, Product, Executive Leadership, and external partners to ensure Portage’s digital marketing ecosystem supports scalable growth, improved lead quality, and measurable ROI.
Requirements
- 5+ years of experience in digital advertising, performance marketing, demand generation, or marketing analytics roles
- Deep understanding of digital advertising platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads, and related performance channels
- Strong analytical mindset with experience building dashboards, reports, and performance measurement frameworks
- Experience working with CRM systems, marketing automation platforms, lead nurturing, and email marketing strategies
- Strong understanding of conversion optimization, customer journeys, and marketing funnel management
- Experience conducting A/B testing across advertising campaigns, landing pages, workflows, or digital experiences
- Knowledge of SEO principles, website analytics, and user experience optimization
- Experience working with analytics and reporting platforms such as Google Analytics, Looker Studio, HubSpot, Salesforce, or similar tools
- Ability to translate data into strategic recommendations and business decisions
- Strong communication and stakeholder management skills
- Highly organized with the ability to manage multiple initiatives simultaneously
Responsibilities
- Develop, launch, manage, and optimize multi-channel digital advertising campaigns across platforms including Google Ads, LinkedIn, Meta, and other relevant channels
- Own paid media performance, budget allocation, targeting strategies, and campaign optimization to maximize lead quality and conversion rates
- Continuously monitor campaign performance and identify opportunities to improve efficiency, engagement, and pipeline contribution
- Develop audience targeting, segmentation, retargeting, and account-based marketing strategies
- Partner with internal stakeholders to align campaign strategy with business objectives, product priorities, and go-to-market initiatives
- Analyze competitive positioning, digital trends, and campaign performance to identify new growth opportunities
- Design and maintain executive-level reporting dashboards for internal stakeholders, leadership teams, and external partners
- Develop scalable reporting frameworks to measure marketing performance, attribution, campaign effectiveness, and pipeline contribution
- Translate complex marketing and sales data into actionable insights and strategic recommendations
- Improve visibility into lead generation performance, funnel health, customer acquisition trends, and ROI
- Establish reporting standards, KPIs, and performance benchmarks across marketing initiatives
- Collaborate with Sales and leadership teams to improve forecasting accuracy and performance measurement
- Redesigning and optimizing CRM workflows, lead routing, lead scoring, and lifecycle management processes
- Developing and improving lead nurturing strategies, automated email workflows, and conversion journeys
- Identifying inefficiencies and friction points across the marketing and sales funnel
- Partnering with Sales and Marketing teams to improve lead quality, speed-to-lead, and conversion outcomes
- Conducting A/B testing and continuous optimization of marketing automation workflows and lead engagement strategies
- Analyzing website performance, user behavior, and conversion data to identify opportunities for improvement
- Recommending and implementing enhancements to website UX, SEO, and conversion pathways
- Conducting A/B testing and landing page optimization initiatives
- Collaborating with internal and external design/development teams to improve user experience and conversion performance
- Monitoring search visibility, technical SEO health, and content performance metrics
- Supporting the development of scalable digital experiences aligned with Portage’s growth objectives
Benefits
- 100% employer‑paid health benefits
- RRSP matching to invest in your future
- Flexible work: Remote, hybrid and on-site opportunities with offices in Gatineau and Montreal
- Generous paid time off
- An “Internal Talent First” philosophy, ensuring opportunities for learning and growth in a growing organization
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
